The only event dedicated to helping marketing, communications, and social media professionals innovatively leverage social media to drive business, The Social Shake-Up in Atlanta May 12-14, is sharing details on its three keynote speakers, James Gregson, Head of Social Studio for LEGO, Leah Feygin, Head of U.S. Creator Content Solutions, Twitter Arthouse for Twitter, and Amber Mac, President of AmberMac Media, Bestselling Author and Regular Host and Business Expert for CNN, CBS, and CTV. They will be joining the three-day event to share their insights on brand building, storytelling, and crafting social media messaging with over 1000 marketers at this year’s Social Shake-Up.
“I’m really excited about The Social Shake-Up speaker lineup this May. From the digital mastermind behind #SephoraSquad to the communications leader who handled messaging throughout the devastating California wildfires, this event is jam-packed with case studies and tactics for any marketer or communicator looking to expand their toolset.” said Sophie Maerowitz, senior content manager of The Social Shake-Up.”
Feygin and Mac are set to take the stage Wednesday, May 13 for the morning and afternoon sessions respectively with Gregson set to follow on Thursday, May 14 adding to the roster of sessions set to take place over the course of three days.
In addition to our keynoters, attendees of this year’s Social Shake-Up will be able to hear from brand professionals, including Vice President of Content Strategy for Sephora, Emily Berlind, Lead Design Strategist for Nike, Tim Degner, and Social and Influencer Communications Lead, Global Markets for IBM, Brandi Boatner. These speakers join the list of over 60 other speakers from brands like Paypal, Microsoft, and Walmart, all of whom are prepared to discuss how redefining the ways we interact with social media for business can impact the future of brands as well as social media’s impact on nonprofit mission effectiveness.
The movers and shakers of the industry come to the 2020 Show to keep pace with the ever-changing medium that is social media. By pushing brand leaders out of their comfort zones, the leading social marketing show prepares attendees to implement social media marketing principles to “shake up” sales and customer engagement. Provocative conversations are abounding through sessions like Tactics for Multicultural Campaigns That Don’t Miss the Mark, How Not to Get Sued on Social Media, How to Get GIFs Right on Social, and When Brands Take a Stand.
