TECSYS Inc., a supply chain management software company, announced marketing veteran Laurie McGrath has joined the company as its new Chief Marketing Officer. McGrath brings over 20 years of executive marketing, branding, and communication experience to the role as well as deep knowledge of the supply chain, technology, and healthcare sectors. She will lead global corporate and product marketing initiatives across all aspects of brand execution, including market positioning, product definition and strategy, public relations, social media, corporate
communications, and demand generation.
Prior to joining TECSYS, McGrath was chief marketing officer for Intalere (formerly
Amerinet), where she led rebranding efforts and integrated marketing initiatives with a focus on healthcare. Other key leadership roles have included interim CMO and vice president of marketing for global cloud and IT outsourcing provider Savvis, a CenturyLink™ company; vice president of product marketing for IT firm SourceMark International; and vice president of marketing for the Marshall Group, a financial services provider. She also served as director of marketing for HighJump Software. McGrath is a Six Sigma Green Belt and has participated in several leadership and mentorship initiatives.
-I am thrilled to be a part of TECSYS with its solid vision and enviable reputation for understanding how to support the complexities of evolving supply chains today,- said McGrath. -I’m particularly looking forward to working with customers to help shape their experience across every touchpoint of their relationship with TECSYS.-
-Ms. McGrath is an excellent addition to our top-notch team of seasoned leaders. Her
notable achievements as a marketing leader in supply chain, technology, and healthcare will be invaluable to our ongoing growth and brand recognition,- said Peter Brereton, president and CEO of TECSYS. -I would also like to thank Robert Colosino for his excellent contribution to TECSYS over a career that spanned more than three decades. Always creative and always a pleasure to work with, he will be missed and we wish him well. Ms. McGrath will take it from here with a great team behind her and some great opportunities in front of us, we look forward to some exciting years.-
