Shoppa’s Material Handling announced the appointment of Ellena
Fortner Newsom as Marketing Manager at Shoppa’s Material Handling and Shoppa’s Mid America.
Fortner Newsom brings more than a decade of experience to the Shoppa’s team. She graduated from Texas
Christian University with a degree in Communications and most recently worked with Parker Law Firm of
Bedford as the Marketing Director and Mothers Against Drunk Driving as a Senior Digital Specialist, where
she was responsible for leading the digital team in online fundraising. Some of her accomplishments in that
role included increasing fundraising results, refreshing the organization’s website, and building online loyalty
and lead generation through content and social media.
In her new role, Fortner Newsom will develop and implement marketing strategies for Shoppa’s, while
assuming responsibility for brand management and corporate identity. Other job objectives include
coordinating all marketing, advertising and promotional activities, while advising the executive management
team on customer research and current market conditions.
“Ellena’s experience and leadership will prove to be an asset to the Shoppa’s team,” says Jim Shoppa,
President, Shoppa’s Material Handling. “The addition of Ellena to our management team reinforces Shoppa’s
commitment to maintaining a tradition of excellence.”