Shoppa’s Integrated Systems Division Grows with Appointment

Shoppa’s Material Handling, one of the largest Toyota forklift distributors throughout Dallas-Fort Worth, North Texas and Kansas City, Missouri, announced today the appointment of Curtis W. Parnell in the role of Director of Integrated System Solutions at Shoppa’s Material Handling and Shoppa’s Mid America.

“Curtis brings a lot of material handling experience to Shoppa’s,” says Jim Shoppa, President, Shoppa’s Material Handling. “He has a proven track record in sales, design and management that will be a positive asset to Shoppa’s as we continue our growth curve.”

After graduating from Southern Methodist University with a Bachelors in Political Science, Parnell has spent more than 25 years in forklift sales, designing and selling storage systems, as well as restructuring one company and founding another.

“I’m looking forward to the opportunity of being part of creating something new at Shoppa’s,” Parnell said. “I believe in setting the best example I can and only accepting 100 percent of effort on my part. My goals include greatly increasing the sales of systems at Shoppa’s and being part of growing a full-blown Equipment Systems Integration Division.”

Parnell brings multiple skills to his new position, including customer, operations and employee management, budgeting, directing and managing inventory flow, strategic and tactical business development, employee recruitment and compliance, marketing, sales, service and support.


Shoppa’s Material Handling was founded in 1981 and is headquartered in Fort Worth, Texas with 9 locations and 400 employees throughout Texas and Missouri.

Shoppa’s is one of the fastest growing dealerships in the country and is a 14-time recipient of the prestigious Toyota President’s Award. Shoppa’s provides complete material handling solutions including system design, equipment integration, project management, fleet optimization and logistics solutions. From a single forklift purchase to national accounts with multiple locations, Shoppa’s has the people, the products, the knowledge to maximize your productivity.

In addition to their anchor brand Toyota, Shoppa’s represents a comprehensive line of industrial and warehouse equipment brands including Aichi, Genie and JLG aerial equipment, Bendi, Drexel and Combilift very narrow aisle forklifts, Advance industrial floor cleaning equipment as well as E-Z-GO golf and Cushman industrial vehicles. Shoppa’s also specializes in pallet rack and warehouse design capabilities.

For more information on Shoppa’s, visit

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