ProLift Toyota Material Handling

With the retirement of David Graffy, Chris Frazee has stepped into the role of President at ProLift Toyota Material Handling. Chris has been in the material handling industry for 25 years and joined ProLift in 2003. Originally leading the Indianapolis sales team as their Sales Manager, he became Vice President of Sales in 2006.

“I’m humbled by the opportunity to steward such a great company. Our people are the core of what makes us who we are; a customer focused, community involved organization who is continuously working to get better.

“The branding change is a natural next step for ProLift. We’ve been a Toyota owned company since 2007. The logo and name change will leverage the strong reputation of Toyota who continues to expand their leading position in material handling.”

As a top forklift dealer for Toyota Material Handling, ProLift is also making steps to transition branding. The company has updated their logo and name (dba) to ProLift Toyota Material Handling. Over the next 12 months revisions will be made to building signage, vehicle graphics, business cards, emails, etc.

ProLift remains committed to its mission, values and goal of being an Indispensable Partner for material handling needs.

About ProLift Toyota Material Handling

ProLift Toyota Material Handling exists to companies in Kentucky, Indiana, Ohio and West Virginia in the movement of their products throughout the region and world. Specifically, ProLift focuses all of its resources in pursuit of this goal by providing a full-line of material handling products and services, including the sale and support of forklifts, aerial equipment and systems-related products and services. With over 450 employees and multiple product lines, including Toyota – the #1 selling forklift in the world, ProLift is well equipped to assist our customers in improving their material handling operations. ProLift has operated for over 40 years with a customer-focused mission of “Doing the Right Thing.” (

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