Hyundai Material Handling Supports Growth of HERC-U-LIFT, Inc.,

Offering Expansion into Wisconsin Territory

Hyundai Material Handling, a technologically advanced forklift supplier, has established itself as a high performance producer of electric, LPG and diesel forklifts from 3,000 lbs. to 55,000 lbs. capacity, for various applications. For over 20 years, Hyundai Material Handling has been recognized around the world as a leader in Quality, Value, and Legacy. Herc-U-Lift, Inc. has been a Hyundai Material Handling dealer for 9 years.

“Since 1968, Herc-U-Lift has provided quality customer service which is the primary factor in our stability and growth,” says Tom Showalter, Principal of Herc-U-Lift, Inc. “By selecting, training, and retaining only top quality people, our dealership locations are able to exceed customer expectations in repairs, service, equipment leases, and purchases. At our new Milwaukee location we have Brian Holbrook, branch manager, and Matt Wittig, heading up the service operations to provide the quality and experience our customer base has come to expect from Herc-U-Lift.”


“Our newest Milwaukee location is not an upstart. It is well established financially and has a great reputation – thanks to the Ament Industrial Truck acquisition footprint we are stepping into,” says Brian Holbrook. “We have the infrastructure in place and know how to leverage it for efficiency and productivity, ultimately saving our customers time and money.”




“Our goal is to find solutions to our customer’s every problem and provide the lowest total cost for owning material handling equipment,” says Tom Showalter. “We have the latest diagnostic equipment and know how to use it to deliver the most innovative products such as those of Hyundai Material Handling.” Tom added that, “So far this year we have outsold more than all of last year.”

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