Darr Equipment completes Liftmasters brand transition

Darr Equipment Co, one of the largest Caterpillar forklift dealerships in the country, has announced the completion of the acquisition of the S&L Liftmasters, Inc brand throughout South Texas.
The purchase began in February 2020 and the brand transition from Liftmasters to Darr will be completed in June 2022.

Throughout South Texas, Darr (formerly Liftmasters) will continue to represent its own equipment brands including a full line of new and used equipment including Clark and Komatsu forklifts, Big Joe pallet jacks, JLG aerial lifts, and various warehouse dock, safety and storage products. In addition, there are no changes in employees or support services, only the brand name.

“It’s no secret that for almost two years, Liftmasters has been part of the Darr Equipment Co family. We are excited the brand transition is now complete and we are able to offer Darr customers services from San Antonio and the Hill Country to Corpus Christi and the Valley,” stated Robert Engstrom, President, Darr Equipment Co.

Headquartered in Dallas, Texas, family-owned Darr Equipment has 11 locations throughout Texas, Oklahoma and also services Louisiana. Former Liftmasters customers are asked to continue to contact the San Antonio location for equipment and services.

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