ARA adds to leadership team focused on Rental Workforce Development initiatives

The American Rental Association (ARA) announces Erika Singleton as the association’s new Workforce Development Manager. With a background in human resources management, employee training, and program marketing, her role will work to address the industry labor shortage by promoting rental as a career.

Tony Conant, ARA CEO headshot
Tony Conant

“We’re elated to have Singleton on board,” said Tony Conant, ARA CEO. “She’s the perfect fit to support our current and future workplace initiatives due to her extensive experience and her proven success in driving new strategies and solutions forward.”

The current ARA workplace initiatives include an industry job portal, best practices documents, customizable job description templates, employee recruitment videos, and an employee recruitment website — exclusively available for ARA member access.

Singleton will also serve as a resource on additional topics, such as the following:

  • Rental industry public speaking – Tips for speaking at colleges, trade shows, career fairs, and more.
  • Attending career and job fairs – Advice on how to best promote rental careers among various audiences.
  • Workforce solutions – Guidance and resources for attracting quality candidates for rental industry careers and temporary employment opportunities.
  • Alternative funding programs – Understanding special grants, funding, and local and state programs available for employers to use.
James Auerbach headshot
James Auerbach

“Adding Erika to our team will enhance current workplace initiatives,” said James Auerbach, ARA’s Vice President for the Event Segment and Rental Industry Workforce Development department. “She is focused on continuing to expand her knowledge and putting her expertise into practice in her role with ARA.”

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