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Sumitomo Machinery Corporation of America Launches Revolutionary Power Transmission Virtual Product Experience for iPad

Sumitomo Machinery Corporation of America (SMA), U.S.A. headquarters for Sumitomo Drive Technologies is proud to introduce the PT Experience for Cyclo® Bevel BuddyBox®. The new Augmented Reality (AR) mobile app, available exclusively for the Apple iPad, offers three main functions: a customizable AR experience for both Cyclo® Bevel BuddyBox® (BBB) products, an in-depth look at all of the Cyclo® BBBs’ internal and external features, and an opportunity to connect directly to Sumitomo’s representatives and online resources. Virtual product display is extremely beneficial in a wide range of industries because it allows for a non-present object to appear virtually in an extremely realistic way. With PT Experience, users can visualize their custom Sumitomo product at their desk or see how it fits into their specific industrial application. This allows a user to view and interact with Sumitomo’s products virtually in the real world, without having the products physically present.

The Augmented Reality Experience allows a user to customize the Cyclo® BBB products by selecting the basic input and output options necessary for their application. The user can then view the selected product in real space through the iPad’s viewfinder. For the Cyclo® BBB4 series AR experience, users can choose from five input options (Gearmotor, Brakemotor, Free Input, Quill and C-Face), and four output options (Solid Shaft, Keyed Hollow Shaft, Shrink Disc and Sumitomo’s patented Taper-Grip® Bushing). The shaft-mounted Cyclo® BBB5 series offers the same selection of input options, and features the Keyed Hollow Shaft and Shrink Disc as the output options available for the AR experience.

The Discover the Features function enables the user to explore all of the internal and external features of Sumitomo’s premier right-angle drives. By selecting the external view of each product, users of the application can explore all 360 degrees of both units and learn about the unique features visible to the outside. These external features include the robust housing design, output seals, mounting options and more. As an additional function, the external view allows for an exploded animation of the Cyclo® BBB components, showcasing the unique arrangement of components and comprehensive design. Further exploration of the internal components is also available, complete with an animation of the Free Input, Keyed Hollow Shaft assembly of both the Cyclo® BBB 4 and 5 series.

The contact options of PT Experience enable users with a data network or wifi connection to email Sumitomo, locate their nearest Sumitomo Drive Technologies’ sales representative, or visit Sumitomo’s global website or online product Configurator. The website link allows users with a data network connection to navigate through Sumitomo Drive Technologies’ website for product information, industry-specific information, and white papers.

Designed to visualize Sumitomo’s premiere right angle, spiral bevel product lines and educate the power transmission and controls industry on the robust features of the Cyclo® Bevel BuddyBox® 4 and 5 series, PT Experience for Cyclo® BBB is available on the Apple App Store in English and is optimized for the latest versions of the Apple iOS and iPad displays.

Download the image marker to activate the AR experience and see a video demo of the app at

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