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Primera’s CX1200 Color Label Press and FX1200 Digital Finishing System Streamline Production, Save Money and Enhance Marketplace Agility

Manufacturers who are seeking new ways to streamline production, cut costs and bring products to market more quickly have a powerful ally in label printing solutions from Primera Technology, Inc. The leading manufacturer of specialty printers including its CX1200 Color Label Press and FX1200 Digital Finishing System can improve productivity, save money, help manufacturers bring products to market more quickly and enhance profitability by facilitating easier production of private label goods.

“In today’s competitive economy, manufacturers need to produce labels quickly and cost effectively,” said Mark D. Strobel, Primera’s vice president of sales and marketing.
“Printing providers of all types are using the CX1200 Color Label Press and FX1200 Digital Finishing System to provide 100% digital output to customers in short to medium run quantities in any size or shape without the need for plates and mechanical dies.”

Manufacturers can use the solution to bring the label production process in-house, taking advantage of the superior print quality as well as the solution’s ability to generate unique shapes on a variety of substrates enabling smaller manufacturers to produce distinctive labels that drive higher sales. Another advantage the solution offers is the ability to print only the number of labels that are needed for greater efficiency, cost savings and inventory control.

The CX1200 Color Label Press and FX1200 Digital Finishing System also allow manufacturers to respond to changing market demands (such as seasonal production) more quickly by enabling rapid design alterations and the creation of new labels in small or large quantities, providing the agility companies need to bring products to market faster.

Photographic-quality output that outperforms traditional flexo press and offset printing tools and a significantly lower cost of ownership make the CX1200 Color Label Press and FX1200 Digital Finishing System an ideal solution. Additional printers, including the LX900 can also be used for shorter run labels. To learn more, please visit www.primeralabel.com.

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