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Growth In New Markets Creates Opportunity For Kennedy Group’s Placard Label Holder For Returnable And Reusable Packaging

The Kennedy Group, a leader in label, packaging, promotion, identification and tracking for more than three decades, is experiencing a growing need in new markets for a solution to prevent misidentification of containers, racks, pallets, shelving and other reusable/returnable packaging with their placard label holder. The system allows labeling and relabeling of packaging without label and adhesive build up. With successful applications in a wide range of industries including automotive, general manufacturing, grocery distribution, logistics, chemical, pharmaceutical, healthcare distribution, the placard system reduces labor costs, enhances productivity, and creates a neat facility appearance.

The placard label holder prevents mislabeled and misidentified of containers, racks, pallets, shelving and other reusable/returnable packaging, and eliminates the need for scraping labels, which keeps packaging neat and clean in appearance. With the rise in tracking assets, the system provides a vehicle for bar coding, and prevents the loss of hang tags, plastic shipping envelopes, and other less secure methods of identification.

The placard is a permanent label that is affixes with a pressure sensitive adhesive to the reusable/returnable packaging to act as a label holder. A variable information label identifying the contents is placed on the placard; when the contents change, the label can easily be removed, and a new label identifying the new contents can be adhered.

The need for the placard label holder has created opportunities in new markets that are looking for ways to identify and track their containers, racks, pallets, shelving and other reusable/returnable packaging. The Kennedy Group continues to expand and offer their product line in Europe as well as North and South America.

The placard label holders are designed to adhere to a variety of container materials, including high and low density plastics, corrugated fiber and plastic, aluminum, steel, painted metals and wood. Different styles of placard label holders are available to accommodate specific properties such as indoor and outdoor durability, a broad range of surface temperatures, washability and various surface applications. Styles include Ultra Purpose, Original All Purpose, General Purpose, Industrial Purpose, Utility and Economy. The placard label holders will accept most standard label adhesives.

To learn more about the Placard Label Holder or to inquire about distributing, visit or contact The Kennedy Group at or 440/951-7660.

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