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February 2016 Digital Edition

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February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?



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Yes! It Can Happen To You!

Friday, June 1, 2012

A very large advertising agency lost the Mars account after 70 years of service and $70 million in annual billings.

The well-known D’Arcy Advertising Agency has been respected for over 70 years. Don’t you think there were people walking the halls thinking that this account was in the bag… after 70 years? “It is ours. We own this account.”

GONZO. Yesterday’s news. A fond memory.

Stay with me. I know you don’t care about advertising agencies. Neither do I. But the message should be hitting you loud and clear. It’s a mess out there and relationships, although having become the popular buzz-word of the new millennium, are as fragile as people’s self-esteem.

The long and the short of it is that you can’t afford losing a single good client these days. And people today are playing by a new set of rules. There are no guarantees and the sure-thing is a thing of the past.

Your future is up to you. Don’t open yourself up for any surprises.

Contact Mike at mike@mikemarchev.com or visit www.mikemarchev.com

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