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World of Asphalt and AGG1 2009 a Huge Success

Wednesday, March 18, 2009

The just-concluded 2009 World of Asphalt Show & Conference and co-located AGG1 Aggregates Forum & Expo were an unqualified success, posting strong attendance numbers despite a down economy and travel restrictions by many companies. The shows were held March 9-12, 2009 at the Orange County Convention Center in Orlando, Florida.

With final registration numbers of 5,800, including 16 percent international, the co-location meant a big attendance boost for World of Asphalt, which had attracted about 3,650 to its last show, held in 2007. And, it provided a very strong start for the inaugural AGG1.

“The comments we heard from attendees were very positive, that the trade show floor was where they needed to be to keep in touch with what’s happening in their industry segments,” noted Show Director Sara Truesdale Mooney. “We’re very gratified by the response and recognition of our shows, and exhibitions in general, as a quality environment for networking and commerce.”

Attendees came from more than 60 countries besides the United States, including all major world regions. Official delegations came from China, India, Mongolia and Russia. Nearly 70 percent of attendees hold key management roles in their companies.
Nearly 400 exhibitors took 85,900 net square feet of exhibit space at the shows to showcase their latest technology and products.

World of Asphalt had a record number of exhibitors, with an increase of nearly 10 percent compared to the last show, held in 2007.

Education was a vital component of the World of Asphalt and AGG1 show experience. Nearly 5,700 tickets were sold to attend the education sessions. Classrooms were packed and several sessions were sell-outs. Expanded education included a new AGG1 Academy and the co-location of the National Traffic Management and Work Zone Safety Conference hosted by ARTBA-TDF.

“These numbers clearly show the value and impact of industry partnerships such as World of Asphalt and AGG1. Attendees recognized the quality and depth of education and exhibits that the co-located shows offered,” stated Richard Moore of Lehman-Roberts and World of Asphalt Chairman.

“The aggregates and asphalt industries are integral to each other, so the co-location of AGG1 and World of Asphalt gave attendees access to the whole spectrum of products and services ‘from rock to road,’ as we like to say,” stated Rick Feltes of Lafarge North America and NSSGA’s AGG1 Management Committee Chairman.

Exhibit details:
Virtually all of the major exhibitors from the last World of Asphalt participated, and almost 30 percent were making a first-time appearance. There was a new exhibit pavilion for pavement maintenance as well as a traffic management/ work zone safety pavilion, sponsored for the first time by ARTBA. There were also returning pavilions for information/ technology and testing measurement products. And the shows featured an online “new product and technology program” to help attendees quickly find new and innovative products and services on the show floor.

The shows’ online exhibitor directory will be available until June 2009 to extend the interaction between buyers and sellers ( and

Education details:
The shows offered comprehensive industry education, with more than 120 sessions to provide attendees with practical, ready-to-use operational and management strategies and techniques. Innovation, safety, technology and sustainability were among the featured topics.

Education programs included:
AGG1 Academy for aggregates-related learning opportunities in areas including operations, safety, environment, technology, management and community relations.

People, Plants and Paving Training Program for the latest methods in asphalt paving and production efficiencies.

Asphalt Pavement Alliance (APA) Asphalt Pavement Conference with a focus on design, construction and sustainability of HMA pavements.

Nationally recognized traffic management and work zone safety conference hosted by the American Road and Transportation Builders Association-Transportation Development Foundation (ARTBA-TDF).

Spanish-language supervisory development workshop to help meet the changing needs of the workplace, and another workshop, in English, to help contractors learn Spanish, with a focus on industry terminology.

Worker-certification program – the OSHA 10-Hour Course for Construction Workers, a safety program developed by the U.S. Department of Labor.

Many of the education sessions offered CEU Continuing Education Credits or certificates of attendance to document Professional Development Hours.

More than 20 U.S., Canadian and worldwide allied industry, business and government groups were show supporting organizations and/or contributed their expertise to show education modules.

World of Asphalt and AGG1 are run by the industry, with management committees of representatives from major industry sectors to help ensure the shows meet the needs of both attendees and exhibitors.

World of Asphalt and AGG1 will again co-locate in 2010 - February 15-18 - in Cincinnati, Ohio. Exhibit space sales are already underway and going well. For more information, and photos, visit the shows’ websites: or

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