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West Point Rack celebrates 12 years

Monday, March 20, 2017

With quotes provided in one or two hours and delivery within two to three weeks, West Point Rack lives up to its slogan, “We don’t just promise...We deliver!” Established over 10 years ago, West Point Rack is a fast-growing company with a competitive price and a very service oriented management team. “Pricing is always an issue and we offer very competitive prices. However, service and standing behind your product once it is delivered is critical to building lasting relationships with dealers. If product issues do arise, we address those issues immediately with the goal of creating satisfaction for both our dealer and their customer,” said Terry Sroka, chief executive officer.

West Point Rack only offers its products to distributors and is a member of MHEDA (Material Handling Equipment Distributors Association).

“We don’t sell to end users,” said Reva Billy, president of West Point Rack. “If we get a call from an end-user, we refer them to a dealer. In addition, our trade policies are geared to the needs of our dealers. West Point Rack handles freight on a prepay-and-add basis plus we sell on open accounts with terms of 1%/10, net 30 to accounts with approved credit” said Sroka.

The Nebraska-based company provides a variety of racks to meet customer needs including:
• Cantilever racks in light, intermediate, heavy and extra heavy-duty configurations.
• Structural pallet racks that are sturdy enough to handle any kind of abuse from forklifts or extreme environments. Racks are available as galvanized or painted steel to minimize rusting and can be configured to meet almost any need a customer may have.
• Portable stacking racks can be made to order. Any size for your specific needs can be fulfilled.
• Specialty products made by West Point Rack include bar cradle trucks, drum racks and handcarts.

In addition, West Point Rack has recently added new products to their line of racks. Included is a new line of reel racks, ranging in height from eight to 12 feet. Reel racks come with a gray paint finish, but other colors are available upon request. Vertical racks, which will hold material from 21 inches to 12 feet, features six-inch deep arms with three shelves made of 14-guage steel. U-racks, with an orange paint finish, can be stacked up to four units high to save space.

Customers can see specifications and photos of any rack they may be interested in purchasing by visiting And if you don’t see what you are looking for, call 866/245-3630. West Point Rack may be able to fill your need.
“I always look for things when we do specials,” Sroka said. “Does it have any potential of becoming a standard product? That is how we developed a lot of our standard products.”

West Point Rack’s motto is the reason they will continue to be one of the fastest growing companies in the industry. “I don’t want to be one of the biggest rack companies out there, just one of the better ones,” Sroka said. “Our primary goal is to support our dealers, satisfy their customers, earn trust and be the ‘Vendor of Choice’ for rack products and racking systems.”

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