Toyota Material Handling U.S.A., Inc. (TMHU) announced the launch of its social media program, which includes the use of Facebook, Twitter, LinkedIn and YouTube and Wikipedia pages. The integration of social media is being used to expand the TMHU brand and facilitate digital communication with the company’s audiences, including its customers, suppliers, associates and network of 68 dealers.

“Social media outlets continue to grow in popularity and provide valuable relationship building, feedback, research and communication opportunities,” said Melinda Beckett-Maines, national marketing manger of TMHU. “Our goal is to apply these dynamic platforms—Facebook, Twitter, LinkedIn, YouTube and others —to create enhanced relationships with our customers and audiences.”