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Toyota Contributes 57,000 Trees Through Arbor Day Foundation Partnership

Thursday, April 2, 2009

IRVINE, CA — Toyota Material Handling, U.S.A., Inc. (TMHU), announced today that through its support of the Arbor Day Foundation, 57,000 trees will be planted in national forests and local parks damaged by fire or other natural causes by the end of 2009. This is the culmination of the company’s environmental commitment to donate one tree for every Toyota lift truck sold in 2008 and one tree for every Toyota 8-Series lift truck sold in 2007, along with planting events held with Toyota’s dealers and associates.

“Putting an emphasis on the environment always has been an integral part of our corporate philosophy, and planting trees with the help of our customers, dealers and associates is a rewarding way to make a positive impact on our future,” said Brett Wood, president of TMHU. “Through our products, manufacturing processes and community involvement, we have strived to push forward a global environmental charter. Toyota will continue to push the boundaries of developing innovative technologies and products that are not only socially responsible, but also economically viable.”

Global Environmental Charter
Since the inception of Toyota Industries Corporation’s Environmental Action Plan in 2005, the company has implemented 1,700 energy-saving measures resulting in a CO2 emission reduction of 120,000 tons.

Toyota continues to explore a range of technologies that use existing fuels and alternative energy sources in an effort to meet the evolving needs of the material handling industry today and well into the future.

These efforts include the recent North America debut, at ProMat, of the hybrid concept lift truck that draws on the hybrid technology and vehicle components available within the Toyota Group. The hybrid concept lift truck illustrates Toyota’s proven fuel- and emission-reducing technology and its application to the material-handling industry.

About Toyota Material Handling, U.S.A., Inc.
Celebrating more than 40 years of established operations in the United States, Irvine, Calif.-based Toyota Material Handling, U.S.A., Inc., (TMHU) has been the No. 1 selling lift truck supplier in the U.S. since 2002 and currently offers a full line of high-quality lift trucks sold under the Toyota brand. TMHU, as the sole United States distributor for Aichi, now offers a line-up of aerial work lifts, including scissor lifts, crawler and wheeled boom lifts designed specifically to meet a wide range of indoor and outdoor needs.

Built on a reputation of excellence, Toyota remains popular due to its quality, durability and reliability. Quality is the hallmark of Toyota’s world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Manufacturing (TIEM). Most of the Toyota lift trucks sold in the United States are manufactured at TIEM in Columbus, Ind.

TIEM, and all Toyota manufacturing plants in the U.S. and Canada, comply with the ISO 14001 standard from the International Organization for Standardization (ISO), and have been honored for their environmental management systems and dedication to continuous improvement.

Toyota’s commitment to excellence in customer service extends nationwide. Sixty-eight authorized Toyota Industrial Equipment dealers, with a total of 190 dealership locations throughout the United States, offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts and service, fleet servicing, and financing. For more information on TMHU, please visit www.toyotaforklift.com or call 800/226-0009.

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