While economic challenges have stifled growth and limited marketing investments with some in the transportation and logistics industries, the Transportation Marketing and Communications Association (TMCA) is taking a proactive approach to helping members find new ways to adapt to the changing marketplace.

TMCA selected CMA Association Management (CMA) located in Princeton Junction, NJ, a full service association management and marketing company, for a new strategic growth initiative. CMA will begin managing TMCA on the first business day of the year, January 4, 2010.

“Transportation and logistics companies who are pulling back on sales and marketing investments now simply don't get it. Now is the best time to invest and take share while others are retrenching. That is why we felt now is the absolute best time to take the association to the next level. Make no mistake, TMCA will in fact practice what it preaches,” said Dick Metzler, in-coming president of TMCA.

CMA will support TMCA’s core programs such as the Compass Awards, expand educational and networking opportunities for members and increase the membership base through a focused sales effort and public relations program. By providing event planning and management, membership services, financial management, sponsor and exhibitor recruitment, and other growth-oriented marketing communications activities, CMA will uphold TMCA’s mission to provide knowledge, connections, recognition, and solutions to marketing, sales, and communications professionals in the transportation and logistics industries.

“For over 20 years, CMA has helped associations like TMCA apply time-tested best business practices to membership growth and maintenance programs,” said Jeffrey Barnhart, president and CEO of CMA. “We are looking forward to helping TMCA grow and deliver value to their members.”

“Now more than ever, our members need an association that can offer them valuable opportunities to grow and strengthen their businesses,” said Hernan Vera, TMCA president. “I’m confident CMA is the right association management and marketing company to provide the beneficial programs and support that TMCA and its members need.”

To contact TMCA headquarters, call 609/799-4900. For more information on TMCA visit www.TMCAtoday.org.