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The Product Development and Management Association Launches New Web cast SeriesMOUNT LAUREL, N.J. – In its continuing dedication to being the foremost advocate and comprehensive resource for the prof

Thursday, August 27, 2009

MOUNT LAUREL, NJ — In its continuing dedication to being the foremost advocate and comprehensive resource for the profession of product development and innovation, the Product Development and Management Association (PDMA) is proud to announce the launching of a Web cast series for members and non-members of the Association.

“Industry professionals—from CEOs to entry level product managers, service providers and academics—look to the PDMA for help in solving their product development and management challenges and tools that will move their organization and industry to the next level,” said PDMA President and Chair Rich Notargiacomo, NPDP. “These Web casts are just another way PDMA continues to provide value and growth where it counts.”

Those who attend a Web cast will earn 1 product development hour (PDH) towards New Product Development Professionals (NPDP) recertification and those who are chosen to lead a Web cast can earn 2 PDHs towards NPDP recertification.

The first Web cast entitled, The Current State of Product Portfolio Management: Issues, Risks, Tools, and Takeaways, will be held at 2 p.m. EDT on August 27, 2009. Guest speakers Linda Roach, Vice President of Marketing at Planview, and Maureen Carlson, Managing Partner at Appleseed Partners, will share the results of the first of its kind benchmark study of those responsible for decisions related to and management of product portfolios. The study sheds light on common pain points felt in product-driven organizations and the significant benefits that can be gained by implementing product portfolio management solutions. It will feature the results of a survey completed in June 2009 and a current user case study featuring the successful implementation of a portfolio management software solution.

The case study will be presented by Mark Kleinle at Shure, a global leader in microphones and audio electronics, and will cover their use of portfolio management for demands of new product development and resource management. The new product development, management, and innovation community are all invited to attend this event. To learn more about this presentation and to register, please click here: www.pdma.org/events_detail.cfm?pk_event=377.

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