Testimonials Are Powerful!Saturday, November 1, 2008
Yesterday in my Sunday newspaper I found myself in the restaurant review section. I spotted an establishment where we thought we would have dinner for an important future event. We had heard a favorable comment from one of our friends and felt comfortable considering this restaurant. I began reading thinking that my decision was going to be positively confirmed. I was wrong. Very, very wrong. The paper altered my thinking... big time. I'm not saying this was right or wrong. I'm saying, "It did."
There were more than one negative comment in the paper regarding the maitre' d, the food and the table service. In all fairness, they all did enjoy the location.
It has been documented that negative news travels faster than good news.I must admit that the "jury is still out" as it related to my restaurant choice.
If you are a betting person, you might want to hedge your bets away from this place. This "negative ink" in the paper may have been submitted by a bunch of yahoos and it may not be fair, justified or even accurate to any degree whatsoever. But I did read it... and it got me thinking twice before investing a bunch of money on an important event at an unknown "joint."
And that is how it works. Are you hearing me out there? You can't afford this human activity to effect your future. You need good words. Good reviews. Good feedback. Any bad news or bad opinions will be shared, listened to and will, more likely than not, negatively effect your future.
Testimonials are powerful things. Work hard at making yours good ones.