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Suncoast Beverage Goes Live With Dematic Warehouse Control Software

Monday, April 20, 2009

GRAND RAPIDS, MI — Suncoast Beverage Sales, Ltd. of Fort Myers, Florida has implemented Dematic’s PickDirector Warehouse Control Software to support warehouse operations. Suncoast is an Anheuser Busch affiliated distributor and one of the largest wholesalers in the southeast United States. The company distributes to restaurants, bars, grocery stores, warehouse clubs and convenience stores in the Fort Myers area of southwest Florida.

The company selected Dematic’s PickDirector software suite for voice-based control of Suncoast’s picking, replenishment, quality assurance, manifesting and truck loading. The Dematic solution replaced a paper-based system that required manual validation of orders, billing and inventory as well as frequent interventions to the order process due to inventory discrepancies and billing exceptions.

According to Frank Brown, President of Suncoast Beverage, the implementation went very smoothly. “The Dematic team has a high level of system knowledge and quickly trained us on the management and operation of the system,” said Brown. “This allowed us to put the solution in easily, and take ownership and train our warehouse employees quickly. Dematic exceeded our expectations in both ease of implementation and in product performance. In our first week of operation, we saw more than a 20% increase in productivity by half of our staff members. Obviously, our warehouse staff adapted to the operational changes very quickly.”

“Dematic has a high performance solution for the beverage distribution market,” said Tim Post, Technology Specialist at Dematic. “Users of Dematic technology are picking over two billion cases per year of wine, spirits, beer and soft drinks around the world. Dematic’s total ‘within the four walls’ PickDirector solution brings visibility and increased control to beverage wholesalers. PickDirector increases worker productivity while increasing order picking accuracy. The flexibility and scalability it brings to beverage distribution uniquely addresses the wide fluctuation in order volume and SKU proliferation that is the new reality in the beverage world.”

About Dematic Corp.
Dematic Corp is the world’s leading supplier of logistics automation solutions, systems and service. Dematic provides integrated material handling solutions that incorporate process improvements, material flow technologies, controls, and software to reduce operational costs, maximize productivity, and optimize supply chain performance.

For over 70 years, Dematic has proven to be a competent single source supplier that engineers, manufactures, implements and life cycle supports the core material handling technologies required to operate effective logistics solutions.

A global company with operations in 22 countries, Dematic’s North American presence includes an engineering/manufacturing headquarters in Grand Rapids, Michigan, and 18 sales/engineering/service offices. Prior to adopting the Dematic name, the company was known as Rapistan. For more Dematic information, visit

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