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Steel King Hosts Annual Steel King University - SKU

Monday, October 1, 2012

Steel King Industries Inc., the industry’s leader in providing quality material handling solutions since 1970, recently held its second annual Steel King University (SKU) for Excalibur Dealers.

Steel King University’s (SKU) focus is on training Excalibur Dealers salesmen throughout the country on trends in the material handling industry, Steel King product lines and proven sales techniques. This year’s Steel King University was held the week of September 10th at Steel King’s headquarters in Stevens Point, WI.

Fifteen Excalibur Dealer salesmen from ten different states attended SKU. Attendees had a broad range of industry experience, from new in the material handling industry to veterans of many years. They were put through a rigorous three days of industry trends, product training, plant tours, product demonstrations, hands-on learning activities, and real world exercises. Steel King University culminated with a final exam and graduation.

In addition to the rigorous course work, attendees were treated to a private tour of historic Lambeau Field in Green Bay, WI.

Feedback from participants of SKU has been fantastic. Graduates of the program left with increased knowledge of Steel King and market trends, while also making many new industry friends.

Steel King plans on running its SKU program on an annual basis. SKU is open to all Steel King Excalibur Dealers. For more information on Steel King or Steel King University, please contact Donald Heemstra, Director of Marketing, Steel King Industries Inc at

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