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Steel King Announces 2011 Most Valuable Dealer

Wednesday, April 18, 2012

Steel King Industries Inc., the industry’s leader in providing quality material handling solutions, announces Wisconsin Lift Truck Corp. of Brookfield, WI, as the winner of the 2011 Steel King Most Valuable Dealer (MVD) Award.

As Steel King’s 2011 Most Valuable Dealer, Steel King’s President Jay Anderson had this to say on Wisconsin Lift Truck’s accomplishment, “Steel King Industries’ Most Valuable Dealer Award was developed to recognize that a dealer’s value to Steel King goes far beyond sales volume. That value should include the mutual investments and cooperative efforts to help each other to optimize our mutual success. Wisconsin Lift Truck has been a consistent top-ten dealer for Steel King Industries for nearly twenty years, and 2011 sales growth for Steel King products exceeded 20%. The team at Wisconsin Lift Truck used over 23 different Steel King product types to help their customers improve material handling efficiency. One of these applications was recently featured as a cover story in a major material handling magazine. Wisconsin Lift has always been aggressive in cooperation on case studies and marketing in general and the results speak for themselves. We enjoy working with the staff at Wisconsin Lift Truck and are pleased to recognize their success with Steel King’s 2011 Most Valuable Dealer Award and we congratulate them on this their 50th anniversary year.”

Wisconsin Lift Truck’s President Jerry Weidmann had this to say about winning the award for a third consecutive year, “Steel King is the backbone of our storage and handling business. Wisconsin Lift Truck became a Steel King distributor nearly twenty years ago. Wisconsin Lift Truck is honored to win Steel King Industries, Inc.’s Most Valuable Distributor award for the third consecutive year. The winning combination of Steel King’s superior products and service combined with our superb sales and support staff resulted in another very successful year.”

Wisconsin Lift Truck has now won this award five times including the most recent three-peat (2003, 07, 09, 10, 11) and they have been a Steel King dealer for now almost 20 years, with the hope of many more great years of partnership to come.

Since 1970, Steel King Industries has manufactured a full‐line of material handling products, including selective pallet racks, dynamic flow storage systems, cantilever racks, portable racks, and custom shipping racks, along with industrial steel containers and guard railing. Innovation, customization and design strength has earned Steel King the reputation as a leader in the material handling marketplace. For more information, call Steel King at (800) 826‐0203 or visit them on line at

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