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February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?



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Specializing In “Everything” Is Specializing In “Nothing”

Tuesday, February 1, 2011

This just in: LinkedIn Groups

* Group: Travel & Tourism Industry Professionals Worldwide

“I specialize in Team Building, Continuous Improvements, Cost Control, Customer Relations, Customer Satisfaction, Customer service, Front Office, Possess of more than 3 years of experience in Front Office & Customer Relationship management. Flexible, attention to detail and ability to learn quickly, Good communications skills and friendly attitude and Excellent management skills.”

WOW! Now that is a mouthful. This guy has the ability and talent to focus and zero in on a lot of stuff. (I don’t think so.)

You may be guilty of the same inane tactic. Telling people that you specialize in too much stuff. Think about it, and then make an adjustment.

Specialize in one or two areas at the most. And only if you are a specialist in those one or two areas.

Your readers are not morons. Keep things simple. Tell the truth.

Contact Mike at mikem@marchev.net or visit www.marchev.net

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