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Specializing In “Everything” Is Specializing In “Nothing”

Tuesday, February 1, 2011

This just in: LinkedIn Groups

* Group: Travel & Tourism Industry Professionals Worldwide

“I specialize in Team Building, Continuous Improvements, Cost Control, Customer Relations, Customer Satisfaction, Customer service, Front Office, Possess of more than 3 years of experience in Front Office & Customer Relationship management. Flexible, attention to detail and ability to learn quickly, Good communications skills and friendly attitude and Excellent management skills.”

WOW! Now that is a mouthful. This guy has the ability and talent to focus and zero in on a lot of stuff. (I don’t think so.)

You may be guilty of the same inane tactic. Telling people that you specialize in too much stuff. Think about it, and then make an adjustment.

Specialize in one or two areas at the most. And only if you are a specialist in those one or two areas.

Your readers are not morons. Keep things simple. Tell the truth.

Contact Mike at mikem@marchev.net or visit www.marchev.net

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