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The Material Handling Huddle is an opportunity for you to build more profitable businesses through networking and education. Increase your knowledge of issues, regulations, products and services vital to our industry. Develop and improve relationships with other dealers and manufacturers.

Join us at the Holiday Inn-Rolling Meadows, Ill. for an educational one-day conference, June 7, with key industry leaders giving you ideas to take back to your business tomorrow. This four-session format will include topics that are trending in the industry. Take part in networking opportunities before and during the event, plus a vendor mall for ideas on products and services to expand your product line.

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Specializing In “Everything” Is Specializing In “Nothing”

Tuesday, February 1, 2011

This just in: LinkedIn Groups

* Group: Travel & Tourism Industry Professionals Worldwide

“I specialize in Team Building, Continuous Improvements, Cost Control, Customer Relations, Customer Satisfaction, Customer service, Front Office, Possess of more than 3 years of experience in Front Office & Customer Relationship management. Flexible, attention to detail and ability to learn quickly, Good communications skills and friendly attitude and Excellent management skills.”

WOW! Now that is a mouthful. This guy has the ability and talent to focus and zero in on a lot of stuff. (I don’t think so.)

You may be guilty of the same inane tactic. Telling people that you specialize in too much stuff. Think about it, and then make an adjustment.

Specialize in one or two areas at the most. And only if you are a specialist in those one or two areas.

Your readers are not morons. Keep things simple. Tell the truth.

Contact Mike at or visit

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