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What Are You Reading?

August 1, 2009

If this reminder doesn’t put some wind in your sales, I am afraid I have failed to connect with you. Good luck, and have a nice life.

First things first.

“More-On Marketing,” my latest project, and the first... Read more about What Are You Reading?

It Is Never Too Late!

July 1, 2009

If this reminder doesn’t put some wind in your sales, I am afraid I have failed to connect with you. Good luck, and have a nice life.

I heard this one on the radio. It involves a man who is over 100 years old. In New Jersey... Read more about It Is Never Too Late!

Another Long Shot Beats The Odds

June 1, 2009

Mine-That-Bird” was the name of the nag who left the gates at 50 - 1 odds ... and won The Kentucky Derby.

Apparently, nobody told him or his jockey that 50 - 1 was just another way of labeling the duo as a “loser.”
... Read more about Another Long Shot Beats The Odds

My Advice To You: “Get Out There!”

May 1, 2009

The title of this month’s message needs a bit of clarification, but it is absolutely imperative that I share my thoughts with you. This is a true story. This is a story that I had internalized years ago but needed to be reminded of as... Read more about My Advice To You: “Get Out There!”

Whiskey For My Men; Beer For My Horses

April 1, 2009

Some of you might recognize this as the title of a Toby Keith song. It leads me to the first of three nuggets I would like to share with you today.

1. Titles in articles and newspaper columns do get attention.... Read more about Whiskey For My Men; Beer For My Horses

We Are All In The Same Boat ... Trying To Make That Next Sale.

March 1, 2009

Lots happened since we last talked. I flew to Destin, Florida to speak to 45 Nursing home Administrators. They were being introduced to the concept of “marketing” and were in need for strategies for connecting with more prospects in an... Read more about We Are All In The Same Boat ... Trying To Make That Next Sale.

Ever Hear of Nordstroms?

February 1, 2009

I love my books. I can remember not long ago when I hated to read books. (Thirty years ago.) Most people today, regardless of their age, still don’t like to read books. And if they do, they are fictitious and simply entertaining.
Read more about Ever Hear of Nordstroms?

Lessons From A Fabric Store. Huh?

January 1, 2009

Whoa!
Has Marchev gone off the deep end?
No I haven't. Not yet.

I just want to share an observation I had yesterday while my wife Barbara and I were strolling through a fabric store looking for... Read more about Lessons From A Fabric Store. Huh?

You Can't Cry Over Spilt Milk!

December 1, 2008

Last night the TV show 60-Minutes interviewed Ted Turner. The Atlanta-based, Ted Turner.

Okay, so you and I have never captained an America's Cup winner ... or own a jet ... or own a major league baseball team ... or own... Read more about You Can't Cry Over Spilt Milk!

Testimonials Are Powerful!

November 1, 2008

Yesterday in my Sunday newspaper I found myself in the restaurant review section. I spotted an establishment where we thought we would have dinner for an important future event. We had heard a favorable comment from one of our friends and felt... Read more about Testimonials Are Powerful!



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