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I’ll Take “Sales” Every Time

February 1, 2010

I saw a TV news clip on New Years Day that caught my attention ... like it does every New Year’s Day. A bunch of half naked people freezing their privates off while most of them successfully dodge another heart attack make the news. Some are... Read more about I’ll Take “Sales” Every Time

Let’s Make It Non-Negotiable

January 1, 2010

A column in my daily newspaper was reporting on health the other day and gave a few reminders in a pull-out section.

“Set aside at least 30 minutes a day to exercise. Make it non-negotiable.”

The words ‘non-negotiable’... Read more about Let’s Make It Non-Negotiable

It’s My Party And I’ll Cry If I Want To

December 1, 2009

It dawned on me this very morning that this is my column, and I can write anything I want in it. Cool! Very cool.

I also reflected on the fact that it is your time and you can choose to use your time any way you wish. Reading my... Read more about It’s My Party And I’ll Cry If I Want To

A Manager’s Essential Duty: To Boost Company Morale

November 1, 2009

I am piggy-backing this week’s message off of a column I read in a New Jersey based newspaper.

Written by Mark Schnurman and printed in the Sunday edition of The Star Ledger, I read this man’s ideas with genuine interest.

... Read more about A Manager’s Essential Duty: To Boost Company Morale

Same Ole ... Same Ole: 1987 Revisited

October 1, 2009

The newsletter I picked up while cleaning a box I found in my basement read: The Marketing Communications. It was dated 1987 and was written by a man named Pete Silver.

The title of this particular edition was 99 Ways To... Read more about Same Ole ... Same Ole: 1987 Revisited

Marketing IS NOT for Morons

September 1, 2009

Why Is Building a Profitable Business So Difficult? This is an easy question to answer.

It became glaringly obvious to me over the years that most people are still not practicing the simple art of marketing with any degree or... Read more about Marketing IS NOT for Morons

What Are You Reading?

August 1, 2009

If this reminder doesn’t put some wind in your sales, I am afraid I have failed to connect with you. Good luck, and have a nice life.

First things first.

“More-On Marketing,” my latest project, and the first... Read more about What Are You Reading?

It Is Never Too Late!

July 1, 2009

If this reminder doesn’t put some wind in your sales, I am afraid I have failed to connect with you. Good luck, and have a nice life.

I heard this one on the radio. It involves a man who is over 100 years old. In New Jersey... Read more about It Is Never Too Late!

Another Long Shot Beats The Odds

June 1, 2009

Mine-That-Bird” was the name of the nag who left the gates at 50 - 1 odds ... and won The Kentucky Derby.

Apparently, nobody told him or his jockey that 50 - 1 was just another way of labeling the duo as a “loser.”
... Read more about Another Long Shot Beats The Odds

My Advice To You: “Get Out There!”

May 1, 2009

The title of this month’s message needs a bit of clarification, but it is absolutely imperative that I share my thoughts with you. This is a true story. This is a story that I had internalized years ago but needed to be reminded of as... Read more about My Advice To You: “Get Out There!”



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