A Manager’s Essential Duty: To Boost Company Morale
November 1, 2009I am piggy-backing this week’s message off of a column I read in a New Jersey based newspaper.
Written by Mark Schnurman and printed in the Sunday edition of The Star Ledger, I read this man’s ideas with genuine interest.
... Read more about A Manager’s Essential Duty: To Boost Company MoraleSame Ole ... Same Ole: 1987 Revisited
October 1, 2009The newsletter I picked up while cleaning a box I found in my basement read: The Marketing Communications. It was dated 1987 and was written by a man named Pete Silver.
The title of this particular edition was 99 Ways To...
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Marketing IS NOT for Morons
September 1, 2009Why Is Building a Profitable Business So Difficult? This is an easy question to answer.
It became glaringly obvious to me over the years that most people are still not practicing the simple art of marketing with any degree or...
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What Are You Reading?
August 1, 2009If this reminder doesn’t put some wind in your sales, I am afraid I have failed to connect with you. Good luck, and have a nice life.
First things first.
“More-On Marketing,” my latest project, and the first...
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It Is Never Too Late!
July 1, 2009If this reminder doesn’t put some wind in your sales, I am afraid I have failed to connect with you. Good luck, and have a nice life.
I heard this one on the radio. It involves a man who is over 100 years old. In New Jersey...
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Another Long Shot Beats The Odds
June 1, 2009Mine-That-Bird” was the name of the nag who left the gates at 50 - 1 odds ... and won The Kentucky Derby.
Apparently, nobody told him or his jockey that 50 - 1 was just another way of labeling the duo as a “loser.”
...
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My Advice To You: “Get Out There!”
May 1, 2009The title of this month’s message needs a bit of clarification, but it is absolutely imperative that I share my thoughts with you. This is a true story. This is a story that I had internalized years ago but needed to be reminded of as... Read more about My Advice To You: “Get Out There!”
Whiskey For My Men; Beer For My Horses
April 1, 2009Some of you might recognize this as the title of a Toby Keith song. It leads me to the first of three nuggets I would like to share with you today.
1. Titles in articles and newspaper columns do get attention....
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We Are All In The Same Boat ... Trying To Make That Next Sale.
March 1, 2009Lots happened since we last talked. I flew to Destin, Florida to speak to 45 Nursing home Administrators. They were being introduced to the concept of “marketing” and were in need for strategies for connecting with more prospects in an... Read more about We Are All In The Same Boat ... Trying To Make That Next Sale.
Ever Hear of Nordstroms?
February 1, 2009I love my books. I can remember not long ago when I hated to read books. (Thirty years ago.) Most people today, regardless of their age, still don’t like to read books. And if they do, they are fictitious and simply entertaining.