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February 2016 Digital Edition

January 2016 Directory Digital Edition

2015 ProMat Show Guide



February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?

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Santana Equipment Trading Company Adds to Management Team

Monday, April 8, 2013

Santana Equipment Trading Company, one of the nation’s premiere Material Handling companies promoted Angel Acosta to District Sales Manager. Angel attended the Intern/Management Trainee sales/marketing program for 3 months. The program includes a specifically designed course to teach recent college graduates about the intricacies of business and current social media marketing trends in today’s economic climate. The Santana Equipment Trading Company instituted their Intern/Management Trainee training program over 10 years ago and have recruited and promoted many employees to work for Santana. While the program is continuously being updated to adhere to the changes in the workforce, Santana Equipment Trading Company is always looking for new students to train.

Santana Equipment Trading Company has also expanded their operations to include Phoenix along with corporate HQ located just outside of Chicago. This allows the company to recruit from both coasts as well as in the Midwest to bring in young talented college graduates like Angel. One of Angel’s other great strength's is he is fluent in Spanish. This allows more contacts and assistance to sell to Santana's Latin American market. The diverse Hispanic market has increased their revenue opportunities and Santana Equipment Trading Company has taken advantage of their growing staff of speaking employees to sell to our Latin-based clientele. Angel has been a strategic individual who has managed to work very closely with our growing base of the Latin American community customers.

Eric Davidson, President and founder of Santana Equipment Trading Company notes “Angel is one of our diamonds on the rough as he is relatively early in his business career and speaks fluent Spanish”. Eric continues “This allows the company to train Angel on our business operations and we can send him to our Latin American community to work with our customers.” Eric also notes, “Adding Angel to the sales team allows us to continue to hire talented bilingual employees for the company.”

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About Santana Equipment Trading Company
Santana Equipment Trading Company is an industry leader in the material handling market. Santana primarily buys; sells and trades used forklifts for Fortune 1000 companies. Santana Equipment Trading Company is a privately held organization based out of the Chicago area.

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