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February 2016 Digital Edition

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February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?

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Same Ole ... Same Ole: 1987 Revisited

Thursday, October 1, 2009

The newsletter I picked up while cleaning a box I found in my basement read: The Marketing Communications. It was dated 1987 and was written by a man named Pete Silver.

The title of this particular edition was 99 Ways To Out-Market Your Competition. It was written nearly twenty years ago. I read each numbered entry with great interest.

  1. Learn how to say who you are, what you do, and what your business does in less than 30-seconds. (Hmmm. Have you ever heard that one before?)
  2. Distribute more business cards. (Now there is a novel idea!)
  3. Plan creative ways to get more free publicity. (Interesting thought.)
  4. Become more active in trade organizations. (Duh!)
  5. Strive for perfection the way your telephone is being answered. (A no-brainer.)
  6. Interview job candidates thoroughly. (Have you heard anything new yet or anything you consider to be earth-shaking? I didn’t think so. Remember, this was written twenty years ago.)
  7. Check the appearance of your office ... and yourself.
  8. Produce a reader-benefit newsletter.
  9. Mail your newsletter to a well-crafted list.
  10. Write thank-you notes promptly.
  11. Clip articles of interest and send them to names on your prospect and client list.
  12. Invite a wide variety of guests to your “open” house.
  13. Use the best business stationery.
  14. Recruit the best people.
  15. Use radio effectively.
  16. Use the power of personal networking.
  17. Use direct mail effectively.

I’ll stop here to make my point.

Anything new? Nope.

All good advice? You betcha.

Did you read anything that you readily agreed to but also agree that you are failing to implement that particular suggestion? I am afraid to ask.

There is nothing new under the sun except maybe something called Twitter. The growth and success of your business has, is and will continue to be directly connected with your ability to deal with people sincerely, honestly and effectively.

Your biggest problem remains: ...Not enough people know you are alive.

I was reminded once again by Pete Silver how incredibly simple this thing called marketing is.

Now get up. Get out. And make more people glad they know you. There is almost four full months remaining in 2009. You can’t afford to waste a single minute not spreading the word.

Thanks for listening.

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