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Real Men Drive Pink - Forklift Truck Campaign Increases Awareness of Male Breast Cancer

Friday, October 16, 2009

HOUSTON, TX — Mitsubishi Forklift Trucks of Houston (, the factory dealership owned by Mitsubishi Caterpillar Forklift America, Inc. (“MCFA”) (, is launching their campaign, “Real Men Drive Pink,” which focuses on raising awareness about male breast cancer.

“We’re auctioning a PINK electric forklift truck as the cornerstone of the campaign,” says Landre Eagleton, general manager. “Forklifts tend to be perceived as ‘macho’, so this focus to increase awareness with our customers, operators and the public is a great fit. We also have a few more events under development.”

Funds raised through the “Real Men Drive Pink” campaign will be donated to the Breast Cancer 3-Day, benefiting Susan G. Komen for the Cure® and the National Philanthropic Trust Breast Cancer Fund. The three-day, 60-mile walk requires months of physical and financial preparation, challenge and triumph. Participants commit to raising $2300 each in order to participate and follow a four to six month physical training program.

“Many men think of breast cancer as a disease that only women face,” Eagleton says. Eagleton says he had to count himself as one of the people “absolutely unaware” that breast cancer affects men. The American Cancer Society estimates in 2009 about 1,910 new cases of invasive breast cancer will be diagnosed among men in the U.S. Breast cancer in men is often fatal because the symptoms are ignored. Simply put, men lack awareness.

“We are thrilled to partner with the ‘Real Men Drive Pink’ campaign,” says D’Lyn Biggs, Team Tiara captain. “In support of the Breast Cancer 3-Day, our team works year-round to build awareness and raise funds for breast cancer research. Our ongoing message is that breast cancer isn’t your just grandmother’s disease. It knows no age, gender or socio-economic boundaries. This campaign reinforces that message and will help save lives.”

Each year the employees of Mitsubishi Forklift Trucks of Houston support organizations’ efforts to eradicate breast cancer. “The ‘Real Men Drive Pink” campaign adds just one more opportunity to increase awareness and continue the fight,” Eagleton says.

About the Breast Cancer 3-Day Series
Taking place in 15 cities nationwide, the Breast Cancer 3-Day® is a series of three-day, 60-mile walks that raise millions of dollars for breast cancer research, education, and community health programs. Breast Cancer 3-Day participants raise a minimum of $2,300 and walk an average of 20 miles a day, educating tens of thousands of people about breast health with every step. As the primary beneficiary of the Breast Cancer 3-Day, Susan G. Komen for the Cure® receives 85 percent of net proceeds, and the remaining 15 percent goes to the National Philanthropic Trust Breast Cancer Fund. Please visit or call 800.996.3DAY for more information.

The 2009 Breast Cancer 3-Day series includes events in Boston (July 24-26), Cleveland (July 31 – August 2), Chicago (August 7-9), Michigan (August 14-16), Twin Cities (August 21-23), Denver (August 28-30), Seattle (September 11-13), San Francisco Bay Area (October 2-4), Washington, DC (October 9-11), Philadelphia (October 16-18), Atlanta (October 23-25), Tampa Bay (October 30-November 1), Dallas/Fort Worth (November 6-8), Arizona (November 13-15), San Diego (November 20-22).

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure® and the Breast Cancer 3-Day, the organization has invested more than $1.2 billion to fulfill its promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Komen for the Cure, breast health or breast cancer, visit or call 1.877 GO KOMEN.

About the National Philanthropic Trust (NPT)
National Philanthropic Trust (NPT) is a public charity dedicated to providing philanthropic expertise to donors, foundations, and financial institutions, enabling them to realize their philanthropic aspirations. Founded in 1996, NPT is among the 100 fastest growing charities and one of the top 35 grant makers in the United States with $660 million in assets under management. Since its inception, NPT has raised over $1.5 billion in charitable assets, and made over 32,000 grants to U.S. and international charities totaling $900 million. NPT is led by a national board of trustees and a team of professionals with more than 200 years of philanthropic experience. For more information, visit

About Team Tiara
In 2006, D’Lyn Biggs and a friend walked in the Breast Cancer 3-Day in honor of D’Lyn’s Mom, Sue Stephens. In 2007, Team Tiara walked in her memory. The team has raised over $230,000 in four years. This year 40 team members will be walking November 6-8 in Dallas. Their 2009 fundraising goal is $150,000. For more information, visit

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