GREENVILLE, NC — NACCO Materials Handling Group, Inc. (NMHG) has appointed Deep South Equipment Company as the authorized Yale® lift truck dealer for the Sales and Service Territories to include select counties in Louisiana and Texas. The appointment became effective Feb. 15, 2010.

Deep South has been the Hyster® lift truck dealer in Louisiana and portions of Texas and Mississippi since 1990 and was most recently recognized as a Hyster® Dealer of Distinction in 2009.

“We are excited with our appointment as a Yale® dealer and look forward to serving Yale® customers with value added solutions and our uncompromising commitment to excellence,” said John Parsons, dealer principal of Deep South.

“We are confident that Yale® customers will come to appreciate the commitment to best in class customer service provided by Deep South,” said Bob Sattler, vice president of dealer business development for NMHG. “Their professionalism and passion, combined with their ability to provide materials handling solutions of the highest quality will certainly enhance the customer experience.”

NACCO Materials Handling Group, Inc. (NMHG) designs, engineers and manufactures materials handling equipment for virtually every market niche, including warehouse trucks, counterbalanced trucks and large capacity cargo and container handling trucks. NMHG lift trucks are marketed worldwide under the Hyster®, Yale® and Sumitomo® brand names. NMHG is one of the world's largest lift truck manufacturers. In addition to a worldwide distribution network of independent Hyster® and Yale® retail dealerships, NMHG operates wholly-owned dealerships in certain markets. NMHG, employs approximately 5,500 people worldwide, and is a wholly owned subsidiary of NACCO Industries, Inc. (NYSE: NC).