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Nissan Forklift Corporation Celebrates 200,000 Forklifts Made in the U.S.

Friday, June 1, 2012

Nissan Forklift Corporation’s 200,000th forklift rolled off the manufacturing line at its Marengo, Illinois facility headquarters in 2011. The milestone forklift, a Platinum II 3,500-pound Cushion I.C., is owned and operated by TM Logistics in Iowa.

Nissan Forklift Corporation offers a full line of Class I through Class V material handling equipment with features that result in greater dependability, higher productivity and lower operational costs for its customers. Emphasis is placed on designing products to offer greater comfort and ergonomics for the operator.

The milestone forklift is one of Nissan Forklift’s most popular models in its product lineup, which includes internal combustion cushion tire and pneumatic tire lift trucks, electric rider lift trucks, electric pallet trucks, electric tow tractors, reach trucks, walkie stalkers, order pickers and hand pallet trucks. Nissan Forklift’s product lineup achieves the perfect balance of features and benefits that satisfy the owner, the operator and the environment.

Celebrating a Milestone
To honor the special 200,000th milestone forklift, the company planned a celebration hosted at TM Logistics in March 2012. TM Logistics is a subsidiary of Hodge Company, Nissan Forklift’s local authorized dealer in Dubuque. At the celebration, Nissan Forklift
representatives presented TM Logistics with a plaque commemorating the milestone in front of an audience of TM Logistics and Hodge Company employees.

“We got to witness first-hand the pride that Nissan Forklift places in its product and the value of strong customer relations,” said Mike Hodge, president of TM Logistics.

Tim Hodge, president of Hodge Company, added, “We had a great first year as a Nissan Forklift dealer, and it will be hard to top 2011, but we’re definitely going to try.”

“Our 200,000th forklift produced here in the U.S. is a significant milestone and we were very proud to present TM Logistics with a commemorative award honoring this special forklift,” said Peter Kruse, president, Nissan Forklift Corporation. “We are also very proud of our transformation over the past decade. As an organization, we have become significantly more effective and efficient in delivering value to our market, while serving and respecting our employees and the community.”

Manufacturing in the U.S.
Nissan Forklift began manufacturing forklifts in the United States in 1988. It took Nissan Forklift 14 years to produce the first hundred thousand forklifts, but only about half that time to produce the second hundred thousand forklifts.

Nissan Forklift has a network of more than 100 authorized dealerships with over 225 locations across North, South and Latin America, as well as additional worldwide locations.

James Radous III, vice president of sales and marketing at Nissan Forklift, attributes the company’s dealer network as key to the company’s success. “Our dealer partners have been instrumental in helping us achieve our growth,” he commented.

Increased Efficiency
Another factor contributing to the success of Nissan Forklift is its efficiency efforts. Recognized as a leader in clean air technology over the past 10 years, Nissan Forklift has increased efficiency and decreased waste through implementing the “Nissan Production Way” and “Nissan Customer Service Way” principles as well as the Nissan Green Program.

Through Nissan Forklift’s green initiatives, it has improved labor efficiency by more than 28 percent, reduced internal quality defects by more than 66 percent and reduced lead time on production by more than 80 percent. Nissan Forklift’s green initiatives have also decreased the company’s landfill waste by 75 percent and reduced CO2 emissions per unit produced by 29 percent.

Nissan Forklift recently identified four initiatives for the latest phase of its Nissan Green Program: to be number one in zero-emission vehicles, to have leading fuel efficiency, to have a leading low corporate carbon footprint and to be leading in closed-loop recycling efforts.

The company achieved its ISO 9001 Quality Management System Certification and its ISO 14001 Environmental Management Certification through these initiatives.

Responsibility for Community
Recognizing the importance of community outreach, Nissan Forklift chose to support its local United Way organization, the United Way of Greater McHenry County. It began raising funds for the organization in 2002 through various fundraising efforts, employee generosity and corporate gifts. By the end of 2011, the company donated nearly a quarter of a million dollars.

Nissan Forklift chose the United Way of Greater McHenry County because of the variety of programs that the organization supports and because the donations directly support programs instead of covering administrative costs.

For more information on Nissan Forklift Corporation, contact 815/568-0061 or visit

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