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February 2016 Digital Edition

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February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?



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New Marketing Webinar Series Set

Wednesday, June 10, 2009

Convenient access to industry education

The Association of Equipment Manufacturers (AEM) has set a series of three marketing webinars to provide equipment manufacturing professionals with convenient access to quality industry-focused education.

The new online AEM Marketing Webinar Series will provide participants with tools and resources to help their companies survive today’s business climate. Speakers include customer message management trainer and CMM Group CEO Tim Riesterer, noted author and futurist Tom Koulopoulos (of Delphi Group), and crisis communication expert Gerard Braud.
“In this economy, marketers have to do more with less, and they need the latest information to help them maintain a market presence,” notes Mary Bukovic, AEM director of meetings and education programs. “The AEM webinars offer more opportunity to an increased number of participants who are currently dealing with travel freezes or reduced travel budgets,” she added.

Here’s the schedule:

  • June 30: Customer Message Management: Taking Brand Messages to the Street Level, with Tim Riesterer providing a systematic approach that results in brand messaging and tools focused on the customer, and that the sales force will actually use.
  • July 23: Inspiring Innovation and Creating Change, with Tom Koulopoulos sharing his insights on translating creativity into action and innovation that propels companies forward.
  • August 27: Crisis Management and Communication, with Gerard Braud identifying strategies and tips to develop a simple but effective crisis communications plan.

Each webinar is one hour – 10:30 AM to 11:30 AM CST. For more information and to register, go online to www.aem.org in the Education section.

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