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My Advice To You: “Get Out There!”

Friday, May 1, 2009

The title of this month’s message needs a bit of clarification, but it is absolutely imperative that I share my thoughts with you. This is a true story. This is a story that I had internalized years ago but needed to be reminded of as recently as last Friday.

Please do not sell today’s lesson short. It could very well change your life for the better … for years to come. I will try to keep your interest.

The cruise3sixty conference was on my calendar for over a month. I knew as a public speaker for hire that nothing but good could come from my wandering the trade show aisles … as this alone would serve as a walking example that “Marchev is alive and well.”

For those of you who know me, you appreciate that one of my favorite reminders involves “visibility.” Getting out where the action is happens to be one of my favorite, dog-eared reminders. Hence, cruise3sixty was my Friday afternoon place to be. Until ….

My computer crashed on Friday morning. Very few things, other than a surly postal clerk, can hit my hot-button as effectively as a crashed computer. Yes, even I have a dark side. As noon approached I made the conscious decision to stay back at the fort to “fix” my latest dilemma.

And that is when it hit me. As if I entered a scene from Ron Serling’s Twilight Zone, I heard me talking to me. “Hey Bub! What possible good, as it relates to your eating habits can
happen lying under your computer desk vs positioning yourself down on the active trade show floor?”

I wanted to fix my computer. But I knew the right answer. I showered. I dressed. I drove. I entered the exhibit area. And boy am I glad I did.

I won’t bore you with the specifics, but as soon as I turned corner #1, it began to happen. I bumped into former clients asking that I contact them. Friends from past seminars stopped me to chat, and pump my ego. Cruise line contacts acknowledged my presence and were reminded that “Marchev” is still available when the need surfaces. Magazine editors ask that I contact them. It was like chain reaction of positive vibes kicked-in as soon as my feet hit the carpet.

I could feel the smile, the bounce in my step, the positive energy knowing that I was exactly where I was suppose to be on this particular Friday afternoon. I was working. I was marketing. I was having FUN.

And why, you may ask, am I sharing this epiphany with you? As some sleuth once said, “Elementary my dear Watson.”

Ever since I entered the game of business back in 1973, I have an unblemished track record of achieving good and positive results every single time I attend a trade show, conference, or large group gathering.

My decision to get out of the office has never failed me. I attend. I watch. I listen. I think. I grow. I establish new contacts. I rekindle old contacts. I become energized. I benefit. My family benefits.

Never. Not once. Has this failed to be the case.

Last Friday, I made the initial decision NOT to attend cruise3sixty. As smart as I profess to be, I still almost made this mistake. I would not have realized it at the time, but this would have proven to be an enormous judgment error. As long as you don’t walk around with a bag on your head, good things come from these events. Lots of good things.

Okay. Here goes. Another one of these “opportunities” is coming at us thanks to’s annual event. This one is being held in Las Vegas. Not a bad place, in and of itself, to hang out for a few days.

I will be there looking for more ideas, more confirmation, more contacts and more opportunities to rekindle old friendships and establish a few new business relationships that will undoubtedly benefit me and my family.

It was Voltaire who reminded us that “Chance Favors The Prepared Mind.” It was an NFL football player named Merlin Olsen who said, “If I am not practicing and my competitor is, when we meet, he will beat me,” It was Marchev who said, “Get out there!”

You have no more excuses. My early morning 6 a.m. marketing cafes have been moved to a more civilized time slot. They are
now at 10 a.m.

See you in Vegas.

Remember where the action is. Get out there!

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