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MHEDA co-sponsoring The Four Pillars of the Sales Profession™ Seminar

Thursday, February 12, 2009

VERNON HILLS — The Material Handling Equipment Distributors Association (MHEDA) is co-sponsoring The Four Pillars of the Sales Profession TM Seminar with Association Education Alliance, March 17-19, 2009 at the Doubletree Guest Suites in Dayton, OH.

This 2 ½ day program will be presented by Don Buttrey, President of Sales Professional Training, Inc. Buttrey is an expert in selling skills training and has extensive sales and marketing expertise in inside/outside sales, international sales, industrial distribution, product engineering and manufacturing.

Sales Professionals will learn how to document their organization’s value-added services and sell them to their customers. Attendees will also work on a target account of their choice to gain practical, hands-on tools for better face-to-face selling. Selling skills will be covered through high-energy discussions, workshops and role-plays. Topics such as relationship skills, communication, people skills, and selling customer benefits and value versus price will be covered.

This seminar is designed for all sales professionals, new hires and veterans alike, who want to develop a strategic selling plan. Registration is $895 for Association Members and $1695 for Non-Members. This fee includes training, take home material, breakfast, breaks and lunches.

The Material Handling Equipment Distributors Association is the only national trade association dedicated solely to improving the proficiency of the independent material handling equipment distributor. For more information on this program and other MHEDA programs, visit

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