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February 2016 Digital Edition

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February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?



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Lessons from the TV Show: The Shark Tank

Sunday, September 1, 2013

Although I am not a big fan of television, I found myself channel-surfing last night when I came across The Shark Tank. Hopeful entrepreneurs plead their case in front of four potenial investors in hope of gaining a little interest in the form of “cash” in return for giving up a percentage of ownership.

One fellow approached the panel and suggested that his new idea would (could) compete with FedEx. Politely, but with a certain degree of alacrity this fellow was dismissed, sans monetary contribution. He thought he offered something different, but what he was really doing was saying, “Me-too, me-too.”

The send-off phrase that caught my attention, (and made me think of you) was the following: “I don’t see any real differentiation. You don’t have a tightly focused positioning statement that CLEARLY infers that you would be better off if you use me.” I agreed.

And so it goes my travel agency brethren and brethrenettes. With so much commonality in your business, you NEED to spend more time and effort in defining your TRUE competitive edge. You NEED to arrive at a positioning statement that makes your audience say, “I get it. I want to work with these guys (guyettes.)

Play a game. Pretend that you will be a contestant on the show and will soon be seeking funds from interested investors. What would you tell them to capture their attention? What can you say to position you and your company as something different, special, new, refreshing, and one which is worth backing? What could you say to get strangers interested in investing in your company? Think about it.

Sound simple? Sound easy? Sound over simplified? Then start crafting your proposition at once. Why you?

Contact Mike at mike@mikemarchev.com or visit www.mikemarchev.com

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