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Lessons From A Fabric Store. Huh?

Thursday, January 1, 2009

Whoa!
Has Marchev gone off the deep end?
No I haven't. Not yet.

I just want to share an observation I had yesterday while my wife Barbara and I were strolling through a fabric store looking for ideas.

After just being in the store just four minutes, I felt a migraine coming on ... and I don't get migraines. I was being introduced to the three TC's. The choices ... the colors ... the costs. I must admit, there was a lot of good looking stuff in that store.

Choices, options and colors are what are needed to sell tile, carpets and gizmos.

Here is the observation. On top of one of the counters, was a one-foot square of a tile sample. It was a kind of mosaic if I had to try to define it. My wife was drawn straight to this "sample" there on the counter. The woman running the place mentioned that two people yesterday purchased this exact mosaic pattern as a result of spotting it on the counter. They saw it. They bought it. (my wife saw it, but she wasn't ready to buy it yet.) My advice to that store owner is to display what you want to sell. Car dealers have known this for years. The show room cars sell fast.

Vision is a wonderful thing. People buy what they can "see." It helps if you can paint a picture. An attractive picture. A fun picture. Tell the story ... your story ... in your words.

Let people "see" what you are talking about. Toss in a little enthusiasm and some good things are about to come of your efforts.

I am often asked where I get the ideas for my Monday Morning Messages. The answer: Everywhere. Everyday. From everybody.

For more information contact 732/381-3084, mikem@marchev.net or visit www.marchev.net

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