JLG Launches New “Ultra Boom 2” DriverTuesday, July 28, 2009
McCONNELLSBURG, PA — JLG Industries, Inc., an Oshkosh Corporation company [NYSE: OSK], announced the signing of a new licensing agreement with Stone America Licensing, one of the world’s leading licensing firms, and Suarez Corporation International (SCI). The agreement will expand on the current JLG golf merchandising program and will begin with the launch of the JLG® Ultra Boom 2 driver.
Designed by a golf professional, specifically for JLG, the new Ultra Boom driver is engineered to provide the performance, power and strength associated with JLG Ultra series boom lifts. The new club, dressed in JLG orange, will be available in a variety of shaft and degree types to meet the needs of pros and amateurs alike.
JLG has been a leader in the promotion of Golf Long Drive Championships and a winner in tournaments broadcast on national golf and sports networks. The first generation Ultra Boom driver shaft won the Re/Max World Long Drive championship in 2005.
The new Ultra Boom 2 driver will be promoted by World Long Driving Champ, Carl Wolter. In a sport where sponsors pay Long Drive Association members to promote their equipment, Carl Wolter chose the JLG Ultra Boom 2 driver purely for the performance it provides.
Designed for peak performance, the Ultra Boom 2 driver is not just for Long Drive professionals. By using data from thousands of golf swings from a variety of non-professional golfers, the development team was able to design a club with characteristics that maximize its effectiveness for all levels of play.
The new club will be available for sale later this summer at a variety of online and retail locations. For more information please visit JLG.com.