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Innovation and Cost Leadership Shape Dow Adhesives and Functional Polymers Transportation Business

Thursday, September 10, 2009

PHILADELPHIA--(BUSINESS WIRE)-- The Dow Chemical Company’s (NYSE:DOW) 2009 acquisition of Rohm and Haas brought with it unique resources and advanced technologies that have long supported innovative, new product development efforts of Tier Two and Three automotive and industrial parts manufacturers. Now, Dow believes that its expansive global supply chain and a strong position in worldwide elastomers supply will play an even greater role in cost leadership and innovation for many rubber-to-metal and interior trim bonding applications. Dow Adhesives and Functional Polymers (AFP) Transportation Business portfolio is used for a wide variety of transportation and related industrial component products.

Richard Seltz, Dow AFP Transportation Business global marketing manager explains, “The legacy Rohm and Haas adhesives business established superior rubber-to-metal bonding applications. Now advanced, next-generation automotive components that utilize silicones and other exotic elastomers to provide excellent heat resistance are coming to market. Consequently, we are developing bonding agents for these newer materials with a focus on helping our customers increase their productivity through easier-to-apply solutions. Across every market segment — from traditional underhood and seals applications, to aviation components, and even industrial tanker linings — Dow is leveraging the combined capabilities and resources of our company to bring value-creating solutions to market.”

While Rohm and Haas managed their business successfully on a regional basis, Dow plans to deploy efforts with a more global footprint that aligns the Company’s resources with expansion in China, Japan, and much of Southeast Asia. Seltz said, “Our customers are increasingly global, so it is only natural that we employ resources to meet our customers’ needs, regardless of where they manufacture their components. We are well underway with plans for expanded manufacturing capacity and new customer relationships in Greater China, along with local lab resources to support rubber bonding, auto trim and flocking businesses in both Japan and South Korea. These actions promise customers in these countries improvements to assist their expansion and growth objectives.”

Dow’s broad commitment should send encouraging signals to the global transportation industry. The company’s environmental sustainability, cutting-edge R&D and supply chain capabilities, along with legacy Rohm and Haas emphasis on innovation and close working relationships with automotive parts suppliers combine to make a powerful statement. “Our goal going forward is to achieve preferred supplier status globally,” said Seltz, who adds that customers should see immediate results in their contacts with Dow and Dow authorized adhesives distributors.

Dow AFP Transportation Business will participate in Rubber Expo, October 13-15 in Pittsburgh, PA, where the company will present a paper entitled “Development of Aqueous Bonding Agents.” Additional information regarding Dow AFP Transportation Business is available at:

Dow AFP Transportation Business

To learn more about our new Megum™ adhesives, combining performance with an improved environmental profile, we invite you to visit:

Megum™ adhesives

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