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ICUEE 2009 Registration Opens April 13

Friday, April 3, 2009

Advance registration for ICUEE – The Demo Expo is open as of April 13, 2009. Attendees can register online for the exhibition as well as show education and housing, and they can save time and money by registering in advance. Full details are online at

Despite a stalled economy, industry interest in the show remains positive. In a recent survey of past attendees:

  • 94 percent said their companies were sending the same number or more people to the 2009 ICUEE compared to the last show.
  • More than 48 percent said they planned to increase or keep the same level of equipment purchases as previous years.

ICUEE is the International Construction and Utility Equipment Exposition, and the biennial event will be held October 6-8, 2009 at the Kentucky Exposition Center in Louisville, Kentucky.

“Without a doubt, these are difficult times for companies, but they know they need to keep up to speed to be ready for the recovery. And, AEM trade shows such as ICUEE are a proven way for industry professionals to connect with each other and learn from each other,” stated Show Director Melissa Magestro. “At ICUEE, they’ll not only find the newest innovations, they can ‘test drive’ them right on the show site.”

Magestro said that ICUEE has a track record of giving attendees access to the leaders in the utility and construction industry, and of bringing a highly qualified audience to the show for exhibitors. She cited some numbers from the last show:

  • 97 percent said ICUEE was valuable to their business.
  • 78 percent of attendees said they had a company role in purchasing equipment.
  • 77 percent said they would not have made the same purchase decision if they did not attend ICUEE.

Exhibit space sales are trending ahead of the last show with more than 1 million net square feet taken. Magestro noted that 95 percent of exhibitors from the last show said they met their goal of introducing new products and services to customers, and she expects this to be no different for ICUEE 2009 exhibitors.

ICUEE’s value has increased with new co-located events for 2009 and a 100 percent increase in education offered, including sessions on sustainability and renewable energy. “Attendees will be ahead of their competition, with new ideas, sharpened skills and solid business connections,” Magestro stated.

New to ICUEE for 2009 are the inaugural H2O-XPO show (water and wastewater), the IUV Technical Conference and exhibit pavilion (design and engineering), and the iP Safety Conference and Safety Zone exhibit pavilion (safety and training). For more information, email or go online at

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