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Hyster Company is pleased to announce the hiring of Thom Peebles and Jason Gasparik.

Peebles, who comes to Hyster Company after an extensive career with Michelin North America, joins the team as Hyster marketing brand director. Peebles will be responsible for all Hyster branding and marketing materials and provide leadership in messaging and organizational processes. As marketing director for the BF-Goodrich and Uniroyal brands, Peebles gained solid experience managing an organization to grow brand equity and sales. Most recently, Peebles worked within a distributor network owned by Michelin. This, in addition to other dealer experience, gives Peebles an excellent appreciation of challenges facing the distributor channel.

Gasparik is the new director of Big Truck sales. With a background in manufacturing, product engineering and heavy equipment sales, Gasparik spent the last 10 years in the materials handling industry. He worked for Kalmar, first as a sales engineer, and then as the West Coast region manager. Most recently, Gasparik was the large truck manager for Washington Lift, the Taylor dealer in Seattle. Gasparik’s leadership and knowledge will position Hyster Company for aggressive growth in the Big and Jumbo Truck arena.

“We are confident that the addition of new talent to the organization will provide Hyster Company and NMHG with the level of skill and expertise necessary to succeed as markets continues to strengthen and grow,” said Jonathan Dawley, VP of marketing, NMHG. “We look forward to working with Thom and Jason.”

About Hyster Company

Based in Greenville, N.C., Hyster Company (www.hyster.com) is a leading worldwide lift truck designer and manufacturer. Hyster Company offers 130 models configured for gasoline, LPG, diesel and electric power, with the widest capacity range in the industry — from 2,000 to 115,000 lbs. Supported by the industry’s largest and most experienced dealer network, Hyster Company builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability and advanced ergonomic features; accompanied by outstanding parts, service and training support.

Hyster Company is an operating division of NACCO Materials Handling Group, Inc. (NMHG), which employs approximately 5,000 people worldwide. NMHG is headquartered in Cleveland, Ohio, and is a wholly owned subsidiary of NACCO Industries, Inc. (NYSE:NC).