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Hoist Liftruck Manufacturing

Monday, October 1, 2007

By: Amanda Martin
Hoist Liftruck Manufacturing, Inc., is a manufacturer of high capacity forklifts, headquartered in Bedford Park, Ill., with nearly 50 dealerships around the United States and worldwide.

Lifting anywhere from 15,000 pounds to more than 100,000 pounds, Hoist's forklifts can do some heavy lifting.

The company strives to provide the best quality, most rugged and durable forklift possible, and, aside from the forklift itself, provide the customer with the best customer service and aftermarket parts and service support possible, says Dan Peter, director of marketing for Hoist.

Hoist offers indoor and outdoor forklifts in five series: Titan Series, FKS Series, P-Series and Lazer Series, as well as the Neptune Series, a forklift designed for the marina industry.

Currently being built is the "ro-ro" forklift, or roll on, roll off. This is a more compact and shorter option to the P-Series, and is designed for the port industry, with the ability to go onto and inside cargo ships.

Engineers at Hoist strive to design its forklifts with optimal 360-degree visibility, low-profile design, advanced ergonomics, tight maneuverability and easy serviceability. The company also prides itself on being technologically advanced. The forklifts have electronic joystick controls, making it easy to control hydraulics on the forklift. The forklifts also come with a system called RemoteTech, which monitors the functions of the forklift. If there is a problem, such as a clogged air filter or a hydraulic leak, a message is immediately sent to the operator and necessary personnel alerting what the issue is.

Later this year, Hoist is planning on introducing container handlers, with empty container handlers being introduced first and loaded container handlers in 2008.

Hoist Lifttruck is made up of several companies. In 1980, owner of the company Marty Flaska started Forklift Exchange from his house, specializing in buying and renting used
material handling equipment. As he made that company
successful, he bought the rights to build cushion tire forklifts from Brooklyn, New York-based Silent Hoist and Crane, one of the first companies to manufacture container handlers and other material handling equipment. In 2000, Flaska bought the assets to Elwell Parker, another pioneer in material handling equipment, as well as Autolift and Schreck in 2001. "A lot of our methods, traditions and philosophy really stem from the companies under the Hoist Liftruck umbrella, and we carry it on to present day," said Peter.

Hoist is proud of its quick delivery times. The majority of Hoist's line can be delivered in eight to 10 weeks, a time period that includes designing, engineering, manufacturing and shipping. Most of the components on Hoist forklifts are made in house, which allows the company to become less reliant on outside vendors. There are approximately 10 CNC machines running 24 hours a day making various components such as cylinders and wheels. "More than 75 percent of all material on our forklifts is made at the factory," said Peter. “Our efficient manufacturing process and self-sufficiency allow us to have fast delivery times, as well as superior parts and service support.”

Also helpful is the fact that Hoist forklifts have a premium standardized components. “Standardized components is another main reason why our manufacturing process is so efficient, and parts and service support top –notch,” said Peter. “For example, you can take the drive train out of a FKS Series and put it into a P-Series. Also, the components we use, whether made in-house or a reputable vendor in the United States, are top of the line. Vendors such as Cummins, which supply our diesel engines, provide excellent service and a quality product.”

Hoist has also recently realigned themselves with new dealers, such as Toyota. "They [Toyota] have quality forklifts, and their capacity line goes up to where ours begins," said Peter. "They need a higher capacity truckline, and we can provide that. Both organizations value customer service and support as well, so it’s a great match for both of us."

Hoist is looking forward to expanding even more in the future. "In the past two years we've grown tremendously; we're expanding our operations. We're beginning to expand into other buildings and increase workforce to meet the demand that has been put on us. It has been truly exciting and we’re looking forward to continuing our success," said Peter.

For more information, please contact Hoist Liftruck at 800/367-5600 or visit

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