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Get this ... and get this good!!

Sunday, June 1, 2008

This Month’s Message: Referrals are a good way to go. This just in off the breakfast table. Where better to glean important, life-changing information?

As you know, we are in Florida this past season and my wife and i do not have a rolodex of “go-to” sources down in Florida. When an eye ailment hit my wife this week, we first went the Walgreen’s route. When the problem persisted, I asked if a doctor’s office may be a better place to tear up?

If you have been hibernating this winter you may not realize that Florida is a place where old folks go to hang out for a few months. It soon became obviously apparent that folks both young and old have learned how to prey upon these people. Trust me ... it is incredible how phone robots and telemarketers hit the phone lines from morning until night with opportunity after opportunity.

In any event, I happen to place doctors into this “take advantage of the elderly category, so we were at a stalemate when it came to selecting a doctor.

Here is where my story takes shape.
Last week, my wife happened upon a new, untested hairdresser who she happened to take a liking to after the shears were put away for the day (sung to the tune of a handsome sum.) I asked Barbra, “Why don’t you call your hairdresser and ask for an eye-doctor recommendation?”

Point made ... I hope.
When you do happen to trust somebody for whatever reason, you feel you can go to them for additional information. Recommendations are based on trust and a great deal on the likeability factor. Do good by your current clients and they will carry the freight.

It happened this morning at my breakfast table and it will happen for you once you begin (continue to do so) becoming more likeable with your current client list. It is so basic and so logical.

If today’s story sounds like a stretch, so be it. It sure made sense to me, so this is my story today, and I’m sticking to it.

For more information contact 732/381-3084, mikem@marchev.net, or visit www.marchev.net

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