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Focus

Thursday, April 1, 2010

People are not more successful because they dilute their efforts and try to do too many things for too many people in too many ways. We often try to achieve a level of proficiency that may be beyond our grasp.

FACT: There is only 24 hours each day. How you decide to use your time (resources) is entirely up to you. Your choices will determine your success.

Bigger! Better! Faster! Leaner! Meaner! More! Less! Service! Quality! Relationships! Innovative! Smarter!

These words all have meaning and all make sense. These are this year’s popular buzz words ... responsible for more debt, more stress, more anxiety, more doubt and more sleepless nights. They are all the right words ... but they could be watering down your daily efforts. Pick one.

If whatever you are doing isn’t working for you ... maybe it is time to try something else. Something easier ... and yes, even more logical.

You can take this or leave it. But if you manage to plug this concept into your daily routine, and give it more than lip-service, it will serve you well in the months and years to come.

It might not be easy depending on your personality. It might appear to be counter-productive for some of you. But it will ensure that you are in business for a long, long time.

The word is FOCUS.
Focus on your customers.
Focus on your strengths.
Focus on your business.
Focus on your target market.
Focus on today.
Focus on your career.
Focus on your sales & marketing tactics.
Focus on the results.
Focus on what you do best.

Whatever it is you decide to focus on, stop giving time to chores, ideas, people and things that offer limited benefit to your well-being. Only focus on that which promises the most likely return on your investment of both time and money. The clock is ticking. The economy is what it is. The world is spinning with no immediate relief in sight. Your success lies in your hands. Focus.

Sincerely,
Mike M
mikem@marchev.net

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