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Exhibitor education meeting increases ROI at CONEXPO-CON/AGG & IFPE 2014

Wednesday, March 20, 2013

Chicago event prepares companies to successfully reach qualified customers

The Association of Equipment Manufacturers (AEM) will host an exhibitor education meeting May 15-16, 2013 in Chicago, Illinois. The goal: Help companies prepare for a successful show presence and get the most from their exhibiting dollars. Location is the Intercontinental Chicago O’Hare Hotel.

The meeting is a free, value-added benefit open to all companies that exhibit at AEM-produced trade shows and to all AEM member companies. Registration is required, however.

‘Best practices’ marketing & trade show ideas

AEM developed the meeting content for relevance to veteran exhibitors as well as those new to trade shows or CONEXPO-CONAGG and IFPE, and for companies small to large. The meeting’s central Chicago location provides an opportunity for exhibitors to bring more of their staff for training.

On the agenda: a session on the specific needs of smaller exhibitors, a “lessons learned” panel of experienced exhibitors and a “what’s new” presentation on CONEXPO-CON/AGG, IFPE and Las Vegas.

Session topics also include new marketing tools and pre-show promotion ideas, marketing with technology, content marketing, understanding the buying decisions of attendees, quality lead generation and focused strategies to cut costs.

Peer networking, face-to-face meetings with show staff

Attendees can meet with show management staff and key official vendors to obtain answers to company-specific questions. Getting to know staff face-to-face increases value for exhibitors, encouraging more collaboration and engagement throughout the show planning cycle.

Another meeting benefit: discussing best practices with fellow exhibitors. Networking receptions and dinner extend the time for conversation with trade show peers.

Day one is presented by the AEM Marketing Council, which is co-locating its 2013 annual seminar with the event.

Boosting exhibitor engagement a key to success

“The exhibitor meeting relates to our strategic plan that includes increased exhibitor engagement in trade show promotion; engaged exhibitors are key to successful shows,” stated Megan Tanel, CONEXPO-CON/AGG show director and AEM vice president exhibitions and events.

“It’s a collective approach where show management proactively works together with exhibitors to ensure the right buyers are at the event,” Tanel added.

“We know there’s a lot going on to prepare for a trade show; that’s why we hold this meeting about a year out to help our exhibitors with show planning. They can take a fresh look at marketing and trade show tools to increase booth value,” stated Melissa Magestro, IFPE show director and AEM senior director exhibitions.

“The Exhibitor Services Manual will have just launched, so it’s a great time to talk with staff on placing orders and meeting deadlines,” Magestro noted.

To register for the Exhibitor Education Meeting and more details, go online to CONEXPO-CON/AGG or IFPE (Exhibitor section/general information) or AEM’s website (Education section/Marketing Council).

For more information on attending or exhibiting at the shows, go online to or

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