Material Handling Network

Sign Up for Network's eNewsletter & Digital Edition

*  Your Email Address:  

February 2016 Digital Edition

January 2016 Directory Digital Edition

2015 ProMat Show Guide



February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?

View Printer Friendly

Exhibitor education meeting increases ROI at CONEXPO-CON/AGG & IFPE 2014

Wednesday, March 20, 2013

Chicago event prepares companies to successfully reach qualified customers

The Association of Equipment Manufacturers (AEM) will host an exhibitor education meeting May 15-16, 2013 in Chicago, Illinois. The goal: Help companies prepare for a successful show presence and get the most from their exhibiting dollars. Location is the Intercontinental Chicago O’Hare Hotel.

The meeting is a free, value-added benefit open to all companies that exhibit at AEM-produced trade shows and to all AEM member companies. Registration is required, however.

‘Best practices’ marketing & trade show ideas

AEM developed the meeting content for relevance to veteran exhibitors as well as those new to trade shows or CONEXPO-CONAGG and IFPE, and for companies small to large. The meeting’s central Chicago location provides an opportunity for exhibitors to bring more of their staff for training.

On the agenda: a session on the specific needs of smaller exhibitors, a “lessons learned” panel of experienced exhibitors and a “what’s new” presentation on CONEXPO-CON/AGG, IFPE and Las Vegas.

Session topics also include new marketing tools and pre-show promotion ideas, marketing with technology, content marketing, understanding the buying decisions of attendees, quality lead generation and focused strategies to cut costs.

Peer networking, face-to-face meetings with show staff

Attendees can meet with show management staff and key official vendors to obtain answers to company-specific questions. Getting to know staff face-to-face increases value for exhibitors, encouraging more collaboration and engagement throughout the show planning cycle.

Another meeting benefit: discussing best practices with fellow exhibitors. Networking receptions and dinner extend the time for conversation with trade show peers.

Day one is presented by the AEM Marketing Council, which is co-locating its 2013 annual seminar with the event.

Boosting exhibitor engagement a key to success

“The exhibitor meeting relates to our strategic plan that includes increased exhibitor engagement in trade show promotion; engaged exhibitors are key to successful shows,” stated Megan Tanel, CONEXPO-CON/AGG show director and AEM vice president exhibitions and events.

“It’s a collective approach where show management proactively works together with exhibitors to ensure the right buyers are at the event,” Tanel added.

“We know there’s a lot going on to prepare for a trade show; that’s why we hold this meeting about a year out to help our exhibitors with show planning. They can take a fresh look at marketing and trade show tools to increase booth value,” stated Melissa Magestro, IFPE show director and AEM senior director exhibitions.

“The Exhibitor Services Manual will have just launched, so it’s a great time to talk with staff on placing orders and meeting deadlines,” Magestro noted.

To register for the Exhibitor Education Meeting and more details, go online to CONEXPO-CON/AGG or IFPE (Exhibitor section/general information) or AEM’s website (Education section/Marketing Council).

For more information on attending or exhibiting at the shows, go online to or

View all Industry News

Home  |  Subscribe Now  |  Industry News  |  Business Profiles  |  Product Previews  |  Featured Columns
Advertising  |  Media Planner  |  Current Digital Magazine  |  2014 Digital Directory  |  Contact Us

Privacy Policy  |  Site Map

Web Design and Web Development by the OIC Group

Copyright 2016 © Material Handling Network • 217 Loren Street, Washington, IL 61571
Tel: 309-699-4431 • Toll Free: 800-447-6901 • Fax: 309-698-0801
A WoodwardBizMedia Publication