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EGA Products Unveils Pink Ladders Campaign

Thursday, March 21, 2013

Everyone uses ladders. Everyone hates cancer. Why not tackle two birds with one stone?

EGA Products, a materials handling and storage equipment manufacturer based in Brookfield, Wisconsin, has joined forces with the Susan G. Komen Race For The Cure in the fight against cancer, donating a portion of every pink ladder purchase to cancer research.

For every pink office ladder, rolling ladder, or steel step stool sold, EGA Products will donate 20% of the proceeds to the Susan G. Komen Foundation, or the cancer charity of the customer’s choice. This flexible option is intended to let the customer designate money to the cancer that hits closest to home for them, EGA Products CEO Dave Young said.

“We want to utilize our industry-leading expertise in the field of materials handling and rolling ladders to make a meaningful impact on the lives of people fighting against cancer,” Young said. “No matter what form it takes, cancer has affected everyone’s life at one point or another. That makes it even more important to do whatever you can to contribute to this battle.”

EGA’s offerings of pink rolling ladders include a steel office ladder ($296) and a steel rolling warehouse ladder ($392). Both are designed for rigorous, constant use, and both are lightweight but sturdy, making movements around the office or warehouse effortless and non-intrusive.

The benefits to purchasing a pink rolling ladder or step stool ($76) are multi-pronged: The customer gets a high-quality, durable EGA ladder and excellent EGA-standard customer service, topped off with the great feeling that comes with helping a good cause. These pink ladders will be available for as long as supplies last.

EGA Products is an industry-leading materials handling company that specializes in the custom fabrication and design of rolling ladders, work platforms, shipping racks, bulk containers, and other industrial handling and storage equipment.

For more information:
Jake McCormick
262-437-2325
Jmccormick@egaproducts.com

For more information on EGA Pink Ladders:
www.egaproducts.com/race-for-the-cure.html

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