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Doosan Infracore Selects Servigistics Service Parts Pricing

Thursday, May 10, 2012

Servigistics, the world's leading enterprise software solution provider for Service Lifecycle Management (SLM), announced today that Doosan Infracore, one of the world’s largest construction equipment manufacturers, has selected Servigistics Service Parts Pricing to optimize and manage pricing globally.

Part of Korea's Doosan Corporation, Doosan Infracore manufactures a wide selection of construction equipment, attachments, machine tools and engines sold under the Doosan, Bobcat, Montabert, Geith, and Tramac brands. With large global operations in more than 100 countries and a hub for global parts distribution in Seoul, Korea, Doosan Infracore is focused on increasing the growth of its parts business. Servigistics Service Parts Pricing will enable Doosan Infracore to move from a cost-based pricing approach to market-based pricing; to integrate global pricing to ensure consistency among regions; and ensure active management of part pricing.

“We continue to expand our global operations and maintaining consistency in price alignment among our regions has been a challenge,” says Seong Yeon Lee, Executive Managing Director, After Market (AM), Doosan Infracore. “Servigistics Service Parts Pricing will help us improve our parts pricing while increasing the value and service we offer to our customers through our parts (AM) business. Moreover, we believe that this would be the first step to reach the top-tier level in operation of the entire After Market value chain.”

Servigistics’ Service Parts Pricing optimization software will provide Doosan Infracore with the tools to simulate and identify the optimal price for every new and existing service part, considering geographic region and/or market situation. Built on service-specific algorithms, Service Parts Pricing uses the right combination of three advanced pricing approaches – price alignment, competitive positioning and price elasticity – to recommend optimal parts prices that consider part lifecycles and stock inventory levels in light of changing market dynamics. The implementation will be a joint effort with EXE C&T, a Servigistics partner in Korea.

Hiroshi Shimizu, general manager of Servigistics APAC, says, “Service parts pricing provides a critical competitive differentiation factor and will optimize Doosan’s global pricing strategy. This project will not only improve Doosan Infracore’s parts pricing among its regions but will also drive their overall growth and strengthen market competitiveness in the aftermarket worldwide.”

About Doosan Infracore
Doosan Infracore is a world-class machinery manufacturer, offering top-quality products and services in areas of construction equipment, machine tools, engines, and attachments. The company leads Doosan Corp’s ISB (Infrastructure Support Business) segment, bolstering overall product competitiveness and market position through ongoing technology and quality enhancement.

Doosan Infracore represents world-renowned brands­ - Doosan, Bobcat, Montabert, Geith, Tramac and operates a broad global business network including local sales subsidiaries, branches, parts centers and technical centers in different locations of the world as well as the dealer network extended worldwide. In addition, the company has plants in Korea, China, the US, Belgium, Germany, France, Hungary, and Norway producing various kinds of construction equipment and machine tools to meet the diverse needs of local customers.

About Servigistics
Servigistics is the world's leading enterprise software solution provider for Service Lifecycle Management (SLM). The company's award-winning SLM solutions suite enables market-leading companies across diverse industries to successfully execute a service-led growth strategy that delivers value across the entire global service supply chain. Servigistics’ Oracle Fusion and SAP Netweaver-certified solutions address all the key post-sale service areas including service parts planning and pricing, field service management, service logistics, warranty management, service knowledge and content management. Servigistics is a privately-held company headquartered in Atlanta, with regional headquarters in the UK, Japan, and India, and sales and service professionals around the world. Please contact Servigistics at 888/942-8623 or 770/565-2340, via e-mail at, or via the Web at

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