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February 2016 Digital Edition

January 2016 Directory Digital Edition

2015 ProMat Show Guide



February is American Heart Month

February 1, 2016

Poor diet, lack of exercise and other major risk factors for heart disease and stroke are responsible for at least 25 percent of companies’ healthcare costs. Is it any wonder that investing in the health of employees is one of the best... Read more about February is American Heart Month

Take care of your equipment and it will take care of you! #130

January 18, 2016

As easy as it is today, cleaning the floors were as difficult and time consuming years ago. There are in today’s market, equipment that make sweeping and/or scrubbing that surface very quick indeed. Take the Advance Captor as a very good... Read more about Take care of your equipment and it will take care of you! #130

Are you treating your customers like dogs?

December 15, 2015

Having recently been introduced to a shameful statistic, I thought it timely to give you my opinion on this subject. See if you can swallow this dose of reality: When interviewed, travel agents believe they retain 78% of their paying customers.... Read more about Are you treating your customers like dogs?

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Colson Caster Launches Maximized Website

Friday, October 2, 2009

JONESBORO, AK — Colson Caster Corporation, the world’s leading manufacturer of standard and custom application caster and wheel products, today welcomed visitors to its new and improved corporate website. In addition to updating the appearance and corporate impressions from the site, strategic goals with the redesign were to create a more intuitive interface and programming system, so that both visitors and site administrators would have equally productive and pleasant experiences.

“Colson has always had a program of soliciting comments and ideas from our customers. This year, we have renewed that commitment with special attention to not only soliciting input from our customers, but to also really listening to and acting on it when they do provide suggestions,” said Don Laux, President and General Manager at Colson. “This redesigned site is a direct reflection of dozens of pieces of great input from our customers. I hope they like it, because, once again, we’ll be asking.”

Colson’s new site uses state-of-the-art web technology, including improvements to its already innovative 3D modeling program for constructing precise-application caster products. A new search feature has also been added to allow customers to search by either part number or key words. Through an intuitive navigation and improved graphical user interface, helpful content such as news on the latest new product releases, a full catalog of product literature, and even Colson’s quarterly corporate newsletter is at the user’s fingertips. In addition, content on the site is optimized to facilitate successful organic online searches for customers seeking general or targeted caster and wheel product data.

As timely product information is critical for Colson customers, the site has also been designed for ease of programming. All product specs, availability, and application information pages are kept current through simple, administrative updates. Event-driven and more fluid information is also easily added by in-house personnel without the need of special training or the ability to manipulate web source code.

In keeping with Colson’s commitment to maximum customer interaction and communication, the new site also encourages input and feedback - from how adequate the amount of information on the site is, to ease of use and navigation through the site. For more information on Colson’s updated website, visit, take a look around, and then click on the question mark icon from the homepage to leave a note about the site!

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