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Cat Lift Trucks Named Official Lift Truck Provider For 2009 Houston Livestock Show And Rodeo™

Tuesday, March 3, 2009

HOUSTON, TX — Marking its fifth year as the Official Lift Truck Provider for the Houston Livestock Show and Rodeo, Cat Lift Trucks and local dealer, Adobe Equipment Inc., will provide more than 80 Cat® lift trucks to help make the world’s largest rodeo a success for the estimated 1.6 million visitors to the Show.

Cat lift trucks used for the duration of the Show throughout the 260-acre property of Reliant Park include P5000-P7000 models, DP40K-DP50K models, C5000 models and DP70E models. The lift trucks will be used for a variety of hard-working tasks that include moving more than 700,000 visitor guides, transporting animal feed and hay, stocking food and beverage stations, and transporting stage equipment. As a reflection of quality customer service, Adobe Equipment technicians will be on hand to service and support all of the donated lift trucks used during the Show.

“Cat Lift Trucks is proud to be an integral part of the world’s largest rodeo,” said Kent Eudy, vice president of marketing for Cat Lift Trucks. “We are pleased to support this great Houston event, and having renewed our sponsorship contract through 2013, we look forward to the next five years.”

Cat Lift Trucks involvement with the Rodeo goes beyond lift truck donations. The company will host Big Brothers Big Sisters to a night at the rodeo, provide judges for the rodeo’s Agricultural Mechanics Project Show and invite Texas Future Farmers of America (FFA) Tractor Technical teams to its facility for a plant tour.

In addition, Cat Lift Trucks will award two $5,000 scholarships to Houston-area high school seniors. Now, in its fifth year, the scholarship program has donated more than $33,000 in college scholarships. The deadline to submit applications is April 3, 2009. Application forms and scholarship requirements can found at or on the Cat Lift Trucks fan page at, search ‘Cat Lift Trucks’.

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