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Join us at the Holiday Inn-Rolling Meadows, Ill. for an educational one-day conference, June 7, with key industry leaders giving you ideas to take back to your business tomorrow. This four-session format will include topics that are trending in the industry. Take part in networking opportunities before and during the event, plus a vendor mall for ideas on products and services to expand your product line.

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But I Don’t Want to Bother People

Saturday, June 1, 2013

That is the common response I hear when I ask clients why they are not attempting to remain more visible in their marketplace.

“I don’t want to be a nuisance” is a close second.

Every time I send out a a notice reminding people I am still alive, I get a few emails requesting to be taken off my mailing list. “How dare me contact people offering my services!”

The truth is the faster you ask to be taken off my list, the I better I Iike you. Why in the world would I want to talk to you if you do not want to talk to me? I am not in business to hurt you … cheat you …manipulate you … or lie to you. My ONLY interest is to learn whether I am in position to help you or not. Period!

Playing to the few makes little sense. Let them opt off your list if that is what makes their day. Allow them to fight a good battle … alone. That is not your problem. Your challenge is to go find more people you can help. And that, I am afraid, is a ball that will remain in your court. It is you who has to grab the bull by the horns and “do something.” What your audience chooses to do next is up to them.

Bottom Line: Keep on contacting. A few disgruntled people will be the price you pay.

Contact Mike at or visit

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