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Big JoeTM Bought by Big Lift, LLC

Monday, May 25, 2009

Big Lift, LLC has acquired substantially all of the assets supporting the production, sales and servicing of Big Joe™ lift trucks. The new owners bring strong financial backing, resident industry knowledge and manufacturing expertise that will continue Big Joe’s 57 year legacy of offering the most durable electric lift trucks at an excellent value. Big Lift is owned by management, Granite Creek Partners, LLC and E-P Equipment Co. Ltd.

“We are excited to be the new stewards of the Big Joe™ brand, and plan on focusing our US-based manufacturing and development expertise to assure that Big Joe™ continues strong for another 50 years”, expressed Mike Barry, President of Big Lift.

E-P Equipment Co, ( a part owner in Big Lift, is a leading global full-line forklift manufacturer. Its partnership enables Big Lift to access advanced technology, manufacturing support and to rapidly broaden its product offering to Big Joe™ dealers nationwide. “Both Mike Barry and Tom Beatty, Operations Director, bring extensive manufacturing, sales and leadership experience having restructured and grown companies in the USA and Europe. This team will assure that Big Joe™ products are made to the rugged standards that users have come to expect of Big Joe™ lift trucks,” according to John He, President of E-P Group.

Operations Director, Tom Beatty commented, “Our new owners are entirely focused on delivering on-time, high-quality, rugged products that sell-through and make dealers money. We will also reliably support our customers by providing best-in-class sales and maintenance support to Big Joe’s hundreds of thousands of installed users.”

Joining the Big Lift team will be Kevin Pletch, and many other individuals who have helped build Big Joe™ over the years. Manufacturing will continue in Wisconsin and the company plans on introducing more models of walkie-stackers and pallet trucks later this year.

Big Lift is an acquisitive company and seeking additional acquisitions in the material management industry. For further information, please contact Peter Lehman at

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